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Marketplace Media And Tangible Get Married

| Tuesday, June 16, 2009

Marketplace Media And Tangible Get Married

Marketplace Media has moved in with Tangible Media in Grey Lynn.

“It’s a great marriage of talent and resources” said Marketplace Media Director, Simon Little.

“Our future lies with like-minded people focused on producing great magazines and we believe our titles, Wares, NZ Hardware Journal, and Outdoor Power Equipment, with the online offering we have planned, will continue to provide a full news and marketing solution for the consumer electronics, home improvement and building supply industries.”

Tangible Media General Manager, John Baker says; “We are delighted to be collaborating with the Marketplace team. B2b, like specialist consumer publishing is all about the intense relationship readers have with focussed editorial product, delivered in print, on-line and via events. We believe this is the future of publishing and what makes our advertising proposition so compelling”

Marketplace Media was formed last month by award-winning brother and sister duo, Simon and Andrea Little acquiring the titles from failed publishing company 3media Group.

Tangible Media, the publishing arm of The Image Centre Group, publishes Classic Driver, Driver, Dish, NZ Fishing World, NZ Rugby World, NZ Today, Real Groove, The Groove Guide, Habitat and NZ Retail.

The Image Centre Group also includes; Image Print, Ice Interactive and the recently acquired Boston Digital.


Callcredit wins customer acquisition task for B2B directory Applegate


business directory Applegate to provide outbound customer acquisition in the UK.

Callcredit won the business following a competitive pitch between outsourcers last month.

Applegate’s directories cover a range of B2B subjects including plastics, textiles, engineering and the chemical and construction sectors. The outbound telesales campaign will aim to generate new directory advertisers.

A dedicated team of specialist agents based in Callcredit’s 500 seat call centre in Bristol. Training of contact centre staff is taking place this month and the full service will commence by the end of the month.

Jon Molyneux-Bracchi, CEO of Applegate, said: Our partnership with Callcredit Marketing Solutions reinforces our objective to continue to be the UK and Ireland’s number one online business to business directory.

Duncan Graham, Commercial Director, Callcredit Marketing Solutions, adds: This is a great win for us; B2B relationships are more important than ever in the current climate and this provides a fantastic chance for us to demonstrate our telemarketing skills across diverse market sectors.


Tigers Connect Travel Systems & Solutions to launch B2B online operations soon


Tigers Connect Travel Systems & Solutions Ltd., a Samvardhana Motherson Group Company, will soon start their full-fledged online B2B travel operations in the country. The company, which is currently offering their services to travel partners offline is in the process of developing a one-of-its-kind B2B travel portal with the assistance of the Group’s IT division – MothersonSumi Infotech & Designs Ltd. (MIND). According to Satwinder Singh, Chief Operating Officer (COO), Tigers Connect Travel Systems & Solutions Ltd, the company will start trial runs of the system this week. The system is being designed to provide services to all verticals of the travel, viz. air ticketing, hotel booking, holiday tickets, Indian railway, bus, charters etc.

“We will carry out various levels of testing before launching our online operations officially. We have done the internal testing already. This week, almost 500 developers will simultaneously test the system for two hours continuously. As a second step, we will ask over 7,000 employees of Motherson Group companies all over the world to test the system by booking tickets, vouchers etc. to know how the server responds to the assigned tasks. Once we get their feedback, we will try to incorporate whatever suggestions in the next ten days, before exposing the system to the trade partners,” Singh informed. The COO added that there is a lot of expectation in the market already about their product, and almost 150 travel agents have already registered and are waiting for the system to be launched. “We were also able to bring onboard some marketing partners/channel partners in the last eight months,” he said.

Speaking about the USP of Tigers Connect, Singh said that the benefits will be manifold for their partners. “Better commission, robust system, and maximum live services are unique to our system. All our services are available on a single interface. Agents need not to deposit money for different services at different partners any more,” he said.The Samvardhana Motherson Group already manages a travel company called MATA – Motherson Air Travel Agency, an IATA accredited agency. “Yes, the travel system is not new to us. But MATA was basically taking care of the internal travel needs of the group companies. By launching Tigers, we wanted to look at business on a larger scale,” he clarified. He informed that the company will target four models primarily – travel partner model (travel agents), corporate model (large companies looking for travel services), in-house model (serving the Motherson Group requirements), and finally for those who are looking to establish their own travel business.

Singh informed that the system will be launched in phases on a global platform. Initially, the services will be confined to partners in India, and in the second phase it will be expanded to serve the Asia-Pacific clientele. “Our ultimate aim is to cater to customers the world over. In India, their services will be available in almost all the states, except four or five which are far-flung. We don’t want to get into those places where we won’t be able to serve our partners properly,” he said.


Free B2B Content Marketing Workbook Published by Velocity


Velocity, the B2B marketing agency specialising in technology companies, today announced the publication of a free 49-page eBook called The B2B Content Marketing Workbook.

The eBook is available to download now from the Velocity website:

“In the era of information overload, Content Marketing is probably the single most important thing a B2B marketer can do,” says Stan Woods, Velocity MD, ” You can have lousy brochures. You can be a social media luddite. But if you get content marketing right, the world will beat a path to your door — and your sales guys will throw rose petals in your path (it’s embarrassing but feels kind of nice, too.).”

The Content Marketing Workbook covers topics like these:

* What Content Marketing and Thought Leadership are
* Why you need to get good at them (and fast)
* Why you’re perfectly placed to do it really, really well
* How to pick a topic prospects care about
* How to go beyond the dry, stale white paper
* What we think ‘good’ looks like — lots of examples

It’s free, it’s fun and it’s as fresh as new-baked bread plucked from a hot oven.

“This is the single best overview I’ve yet seen on strategic B2B content marketing”, says David Fideler, B2B marketing strategist and founder of the B2B Lead Nurturing group on Linked In, ” I can’t imagine anyone being disappointed by the ideas and value delivered.”


B2B marketplace tool targeted at SMEs


BANGALORE, INDIA: has announced the launch of a free Web-based B2B marketplace tool that allows businesses to build networks, engage in interest groups, buy, sell and advertise products and services, recruit human resources and partner with organizations related to their business ecosystem.

The tool will be initially launched in India and United Kingdom followed by other English speaking countries.

Given the current economic scenario, this tool which is targeted at the small and medium enterprises (SME) segment offers Indian businesses a free online platform that helps create new markets and reach out to potential global customers.

Announcing the launch, Richard Tunstall, managing director, said: "There are many SMBs that have products and services with global appeal, but are constrained with limited marketing budgets, which becomes even more pronounced in the current economic scenario. is designed to cut through the clutter of the existing B2B marketplaces by offering users with effective ways to reach out, collaborate and showcase their products and services in a much more targeted fashion. What's more important is that they can do it for free."

Amalgamating the concepts of business networking and B2B marketplace, this unique tool allows users to join as well as create interest groups. This facilitates collaboration and discussion between users on their areas of interest opening up avenues for generation of new ideas and business leads.

Users can also advertise their products and services for free in the Trade Pages of the tool and these posted advertisements can be linked to various interest groups and can be viewed by other members offering users with an opportunity to target their ads at the most relevant people.

Apart from offering users with the ability to search Trade Page ads, crucially, also allows users to share Trade Page posts with other social networking sites, creating viral marketing opportunities. Presents unique blend of B2B marketplace and social networking concepts.


Businesses use social networking sites to be smarter in business

| Wednesday, June 10, 2009

WATERTOWN, N.Y. -- If you're a small business owner, you know how tough it can be to run your business, especially in tough economic times.

"The way the economy was heading in the beginning of the year, people were nervous, I think, a little bit about what it was going to do to their small businesses," said Nellie Mathous, Chamber of Commerce Events Director.

The seminars at Monday's Business Fair talked about ways to make your business smarter and more efficient. And the smartest...listen to their customers and the technologies they're using.

"It's not so much pushing your message out, but paying attention to the way the customer likes to communicate and using those modes of communication," said Karen Delmonico, Chamber of Commerce President.

Those at the business fair say the most important thing to take away is learning how to use social networking sites, such as Facebook and Twitter, to enhance your business.

"They build the buzz. They build the awareness about a business and what's going on with them. They're a way to get your name out there, and that's part of the best marketing you can do," said Jennifer King MacKenzie, Keegan Associates Executive Vice President.

"It's instant information. It's ideas. It's sharing. It's networking. It's business to business. It's even community involvement," said Mathous.

Besides using social networking sites, business owners should often check and update their websites.

"Having a website that someone can really engage in and get what they need in a quick fashion is very advantageous," said Darcy Norfolk, Ad Workshop Inphorm General Manager.

Those at the business fair say social networking is quickly becoming the norm. And learning to use the websites is a necessity.


IT'S YOUR BUSINESS: Business news releases Wednesday, June 10, 2009


Have you purchased your ticket to the 15th annual Business to Business Expo on Thursday, June 11? If you are looking for any kind of service or product or just want to be more involved in the community the Expo is the event to attend. It goes from 3 to 7 p.m. at the Three Oaks Banquiet Center in Estero.

Tickets to attend are $15 in advance per person and $20 at the door.

Advance registration ends tonight at midnight.

For reservations, visit or call the chamber at 992-2943.

- Contributed by Bonita Springs Area Chamber of Commerce