Marketplace Media And Tangible Get Married

Marketplace Media And Tangible Get Married

Marketplace Media has moved in with Tangible Media in Grey Lynn.

“It’s a great marriage of talent and resources” said Marketplace Media Director, Simon Little.

“Our future lies with like-minded people focused on producing great magazines and we believe our titles, Wares, NZ Hardware Journal, and Outdoor Power Equipment, with the online offering we have planned, will continue to provide a full news and marketing solution for the consumer electronics, home improvement and building supply industries.”

Tangible Media General Manager, John Baker says; “We are delighted to be collaborating with the Marketplace team. B2b, like specialist consumer publishing is all about the intense relationship readers have with focussed editorial product, delivered in print, on-line and via events. We believe this is the future of publishing and what makes our advertising proposition so compelling”

Marketplace Media was formed last month by award-winning brother and sister duo, Simon and Andrea Little acquiring the titles from failed publishing company 3media Group.

Tangible Media, the publishing arm of The Image Centre Group, publishes Classic Driver, Driver, Dish, NZ Fishing World, NZ Rugby World, NZ Today, Real Groove, The Groove Guide, Habitat and NZ Retail.

The Image Centre Group also includes; Image Print, Ice Interactive and the recently acquired Boston Digital.

Source: http://www.scoop.co.nz

Callcredit wins customer acquisition task for B2B directory Applegate

business directory Applegate to provide outbound customer acquisition in the UK.

Callcredit won the business following a competitive pitch between outsourcers last month.

Applegate’s directories cover a range of B2B subjects including plastics, textiles, engineering and the chemical and construction sectors. The outbound telesales campaign will aim to generate new directory advertisers.

A dedicated team of specialist agents based in Callcredit’s 500 seat call centre in Bristol. Training of contact centre staff is taking place this month and the full service will commence by the end of the month.

Jon Molyneux-Bracchi, CEO of Applegate, said: Our partnership with Callcredit Marketing Solutions reinforces our objective to continue to be the UK and Ireland’s number one online business to business directory.

Duncan Graham, Commercial Director, Callcredit Marketing Solutions, adds: This is a great win for us; B2B relationships are more important than ever in the current climate and this provides a fantastic chance for us to demonstrate our telemarketing skills across diverse market sectors.

Source: http://www.brandrepublic.com

Tigers Connect Travel Systems & Solutions to launch B2B online operations soon

Tigers Connect Travel Systems & Solutions Ltd., a Samvardhana Motherson Group Company, will soon start their full-fledged online B2B travel operations in the country. The company, which is currently offering their services to travel partners offline is in the process of developing a one-of-its-kind B2B travel portal with the assistance of the Group’s IT division – MothersonSumi Infotech & Designs Ltd. (MIND). According to Satwinder Singh, Chief Operating Officer (COO), Tigers Connect Travel Systems & Solutions Ltd, the company will start trial runs of the system this week. The system is being designed to provide services to all verticals of the travel, viz. air ticketing, hotel booking, holiday tickets, Indian railway, bus, charters etc.

“We will carry out various levels of testing before launching our online operations officially. We have done the internal testing already. This week, almost 500 developers will simultaneously test the system for two hours continuously. As a second step, we will ask over 7,000 employees of Motherson Group companies all over the world to test the system by booking tickets, vouchers etc. to know how the server responds to the assigned tasks. Once we get their feedback, we will try to incorporate whatever suggestions in the next ten days, before exposing the system to the trade partners,” Singh informed. The COO added that there is a lot of expectation in the market already about their product, and almost 150 travel agents have already registered and are waiting for the system to be launched. “We were also able to bring onboard some marketing partners/channel partners in the last eight months,” he said.

Speaking about the USP of Tigers Connect, Singh said that the benefits will be manifold for their partners. “Better commission, robust system, and maximum live services are unique to our system. All our services are available on a single interface. Agents need not to deposit money for different services at different partners any more,” he said.The Samvardhana Motherson Group already manages a travel company called MATA – Motherson Air Travel Agency, an IATA accredited agency. “Yes, the travel system is not new to us. But MATA was basically taking care of the internal travel needs of the group companies. By launching Tigers, we wanted to look at business on a larger scale,” he clarified. He informed that the company will target four models primarily – travel partner model (travel agents), corporate model (large companies looking for travel services), in-house model (serving the Motherson Group requirements), and finally for those who are looking to establish their own travel business.

Singh informed that the system will be launched in phases on a global platform. Initially, the services will be confined to partners in India, and in the second phase it will be expanded to serve the Asia-Pacific clientele. “Our ultimate aim is to cater to customers the world over. In India, their services will be available in almost all the states, except four or five which are far-flung. We don’t want to get into those places where we won’t be able to serve our partners properly,” he said.

Source: http://www.travelbizmonitor.com