Search more B2B News & Articles

Nine Steps to Building a B2B Business Case

| Monday, October 01, 2007

Putting together a business case does not rank high on most IT executives' list of favorite activities. But given the new emphasis on governance and corporate decision-making, the ability to put together a compelling business case is now a core competency. Justifying a strategic B2B initiative that reaches beyond the organization's four walls is especially critical. It encompasses integrating your major information systems to give your company the secure foundation it needs to collaborate effectively with customers, partners and suppliers. With so much at stake, the business case will come under rigorous scrutiny from senior executives and business managers at your company. Fortunately, you can significantly increase your chances of getting approval if you follow these nine steps to building a B2B business case.

Source: whitepapers

1 comments:

Significant New Media Platform

| Wednesday, August 15, 2007


"New" media platforms have become a critical and sizable component of the marketing mix for B2B marketers, according to a new survey conducted by the ANA (Association of National Advertisers) and BtoB Magazine in partnership with Guideline Inc., MarketingCharts reports.

One-third of B2B firms surveyed reported spending more than 20 percent of their total media budget in new media, whereas only 5 percent of B2C firms surveyed did the same.

The bulk of new media spending for B2B marketers are for more-established platforms, including the company's own website and email marketing.

The survey, "Harnessing the Power of New Media Platforms," explores the 15 new media platforms in the B2B market, finding that new media platform categories fall into three distinct tiers, based on current usage rates:


  • Top Tier: Proprietary websites, email marketing, Online Ads, Search Engine Optimization, Search Engine Marketing, Webinars

  • Middle Tier: Blogs, RSS Feeds, Podcasts, Video On Demand

  • Bottom Tier: Wikis, Mobile, Viral Video, Social Networks, Second Life

1 comments: