B2b Market Place for Wooden Handicrafts Launch of The Largest Online Hub for Wooden

Wooden Handicrafts, the B2b marketplace dedicated specifically to the handicrafts industry contains comprehensive information about the various ranges of wooden handicrafts available throughout the world. Browse through the website (http://www.wooden-handicrafts.com/) to get complete information on the suppliers, manufacturers and dealers of wooden manufacturers across the globe.

This is the one stop platform for all those who are looking for detailed knowledge of the various handicrafts associations along with wood crafts trade leads and wood craft publications. Some of the core areas of competencies include antique wood crafts, garden decoratives, wooden corporate gifts, wooden furniture, wooden kitchen accessories, wooden shutters and wooden toys and games.

Also find general information on the handicrafts with special emphasis on the industrial resources and industry overview with an insight on the various factors affecting the market growth of wooden handicrafts. The manufacturing regions, export import policies and production process has also been discussed at length. Here one can also find vivid collection of wood carvings, wood crafts and wood finishes.

The provision for receiving free quotes for wooden handicrafts also makes this B2B marketplace very palpable. You not only are capable to post buying or sourcing requirements for free but can also get multiple quotes directly from authentic wooden handicrafts manufacturers and suppliers. One can also send free request regarding the buying requirement along with other details to get responses from genuine globals sellers or suppliers, for free. Helpful tips related to the wooden handicrafts industry is also disseminated on a regular basis.

Exclusive range of wooden candle holders, wooden letters, wooden name plates, wooden bowls, wooden scoops and wooden planters along with their images, highlights and possible usage, have also been displayed on the website.

Source: http://www.enewswire.co.uk/

B2B marketplace tool targeted at SMEs

BANGALORE, INDIA: MyTradeBook.com has announced the launch of a free Web-based B2B marketplace tool that allows businesses to build networks, engage in interest groups, buy, sell and advertise products and services, recruit human resources and partner with organizations related to their business ecosystem.

The tool will be initially launched in India and United Kingdom followed by other English speaking countries.

Given the current economic scenario, this tool which is targeted at the small and medium enterprises (SME) segment offers Indian businesses a free online platform that helps create new markets and reach out to potential global customers.

Announcing the launch, Richard Tunstall, managing director, MyTradeBook.com said: "There are many SMBs that have products and services with global appeal, but are constrained with limited marketing budgets, which becomes even more pronounced in the current economic scenario. MyTradeBook.com is designed to cut through the clutter of the existing B2B marketplaces by offering users with effective ways to reach out, collaborate and showcase their products and services in a much more targeted fashion. What's more important is that they can do it for free."

Amalgamating the concepts of business networking and B2B marketplace, this unique tool allows users to join as well as create interest groups. This facilitates collaboration and discussion between users on their areas of interest opening up avenues for generation of new ideas and business leads.

Users can also advertise their products and services for free in the Trade Pages of the tool and these posted advertisements can be linked to various interest groups and can be viewed by other members offering users with an opportunity to target their ads at the most relevant people.

Apart from offering users with the ability to search Trade Page ads, crucially MyTradeBook.com, also allows users to share Trade Page posts with other social networking sites, creating viral marketing opportunities. Presents unique blend of B2B marketplace and social networking concepts.

Source: http://www.ciol.com/

Bharti-Del Monte JV launches wide range of F&B products in India, to invest Rs.100 crore in new processing unit

New Delhi - India's Bharti Enterprises have teamed up with Philippine-based Del Monte Pacific Ltd. to launch a wide range of Del Monte food products, including beverages, packaged fruits and ketchup.

The 50:50 joint venture - FieldFresh Foods - will invest Rs.100 crore to set up a food processing unit at Hosur in Tamil Nadu where it would produce beverages and processed food from 2010. However, packaged fruits, like pineapple, will continue to be imported from Del Monte till the Hosur unit can be expanded.

The venture will also invest in research and development (R&D) in a 300-acre company-owned land in Punjab.

"We are geared to break new ground in the food and beverage (F&B) market in India. Besides establishing a strong retail presence, we plan to leverage growth avenues in the B2B segment. I am optimistic that our plans will propel us to be one of the top two F&B companies in India by 2014," said Sanjay Nandrajog, CEO, FieldFresh Foods.

The F&B market in India holds great potential. While AT Kearney estimates the market sales of food and beverage retailing in India at $135 billion and growing at 10-15 percent annually, the Ministry of Food Processing Industries has come out with a vision document that lists out a plan to double the market size of the food processing industry to Rs.8,20,000 crore by 2009-10 and trebling it to Rs.13,50,000 crore by 2014-15.

"We are delighted to bring Del Monte to India. This is a significant milestone for the company as we make our entry into the processed food and beverage segment. We will invest much more as we outline other products in future growth. Our plan to bring in significant investment to set up a modern production facility underlines our commitment to the development of the processed foods sector in India and our intent to emerge as a leading player," said Rakesh Mittal, vice chairman and managing director, Bharti Enterprises.

"India's fast expanding economy, evolving consumer needs, and the emergence of organized retail offer tremendous opportunities for growth. We want to be in top 10 (Indian processed food) companies in the next five years," he said when asked about the joint venture's growth plans. "The journey has just begun."

"We take great pride in being associated with a company like Bharti which will help us establish a strong foothold and penetration in the Indian market. Our endeavor is to provide world class products in all our markets including India and we have taken the first steps into the Indian retail market with a clear vision of capturing the consumer's imagination with our range of innovative products. Indian consumers will be able to experience international quality products, for which Del Monte is known the world over. We look forward to leveraging our skill and knowledge and also draw from the experience that Bharti has gained in creating a great business in India," said Joselite D. Campos Jr., managing director and CEO, Del Monte Pacific, which holds exclusive rights to produce and distribute food and beverage products under the Del Monte brand in the Indian sub-continent.

Initially Del Monte products would be sold in 15 cities, including Delhi, Mumbai, Chennai, Bangalore and Pune by the end of this year and later be expanded into 25 cities across India.

The unlisted FieldFresh Foods was set up in 2004 to supply fresh fruits and vegetables and counts food retailers and supermarkets such as Easy Day, Big Bazaar, 24/7, More and Big Apple among it clients.

Source: http://www.ibtimes.co.in/

The Importance of Website Conversion

Many companies make the mistake of spending money in areas where it's not necessary. Take, for example, companies pumping marketing dollars into increasing traffic on the website. It's great to get more traffic, but that is just the first step. Now you need that traffic to do something.

Website Conversion Defined

The percentage of total visitors who come to the website, follow through after clicking on the company's desired point of action (POA) and submit information, download a demo, make a purchase, etc. is the definition of website conversion. In an e-commerce application, multiple visitors will add items to their shopping carts, but a smaller percentage will actually make the purchase. The percentage of visitors that completes the transaction signifies the conversion rate for the website. In a lead-generating application, multiple visitors will follow a path that you desire for them to follow (at first), but will not complete the form, download, etc. The percentage that does signifies the conversion rate.

In order to boost the website conversion rate, companies need to determine why potential customers drop out at certain points in the process and eliminate these roadblocks in order to increase sales. Clearly defined POAs, intuitive navigation, and simple checkout processes all make it easier for potential customers to buy, contact, download, or whatever else it is that you want them to do that will lead to a sale.

Point of Action

Basically, the POA on your website is what you want visitors to do initially. Many websites will have more than one POA, so POAs are further broken down into primary, secondary, and even tertiary POAs. A primary POA (usually the most profitable action for a user to take) might be completing a purchase on the site while a secondary POA might be signing up for the site's email newsletter announcing weekly specials. As a general rule, the marketing department (not the web designers) in consultation with sales should decide what the primary and secondary POAs will be.

Some websites have no clear POA and mainly serve as 'brochure-ware.' If a website doesn't have clear POAs that guide users toward taking specific, valuable actions, those users are of course less likely to become purchasers.

Take Rate

The number (or percentage) of visitors who show interest in your POA (i.e. click on a link to visit the site's contact form), comprise your take rate. Say a B2B website is highlighting its downloadable demo as its POA; a visitor might click on that link to get to a download page. Whether or not they actually follow through with the download has no bearing on the take rate - the take rate merely demonstrates that there was enough interest for them to take the POA.

On an e-commerce site, for instance, a visitor who adds a product to his shopping basket has taken the first step toward the company's desired POA, but the potential purchaser may not complete the transaction.

There are many ways to improve the take rate of a website. One of the biggest ways is to simply make it very clear to visitors, on every page of your site, what you want them to do. Whether this is to purchase, to contact, to download, to sign up, or any number of other actions, make it clear and prominent for the visitor. No matter where they are on your site when they decide they are ready to take that POA, your site should make it easy for them to do so.

Website Conversion Rate

The actual website conversion rate is the ratio equal to the number of people who actually convert on the site versus the overall number of visitors to the site for a given period. If, for example, 3 out of every 100 visitors to your B2B site filled out a contact form (and that form was your only POA) your website conversion rate would be 3%.

Obviously, improving your take rate will also improve your conversion rate, since more people will be coming to the form, download page, purchase page, etc. But there are many things you can do to increase the likelihood that people will convert after they have taken the initial POA. Keeping contact forms short and only asking for the minimal information you need is one way. Having a prominent and clear privacy policy or encryption policy can also help. The important thing to recognize is that a large number of people who demonstrate an interest in your products or services by clicking on your POA may not follow thorough, and it is important to determine why and to remove those obstacles.

Putting it Together

There are literally thousands of elements you can change on your website to increase both your take rate and website conversion rate. A/B testing has long been used to determine how changing certain variables affects the conversion and take rates. However, this method is limited to testing one variable at a time if you want to gather the granular metrics from each slight modification. Today, with more sophisticated testing software packages available, multivariate testing, which enables you to test many variables at the same time while still seeing granular results, is becoming more common. Common tests include changing color schemes, tweaking various aspects of navigation, copy, and POAs have all been proven to maximize the take rate, website conversion rate, and subsequently, your revenue and bottom line. Website conversion is all about your visitors - appeal to their needs and desires in a logical, concise way, and you'll see your rates improve.

Source: http://www.techlinks.net/

Indian Manufacturers Suppliers Exporters Directory,Buyers and Sellers,B2b Business Directory India

Sme.in opened the doors of global access for small and medium enterprises.

We are aware of the fact that every company wants to adopt latest marketing strategies to expand their business. And in today’s internet world, internet marketing strategies are the most sought after form of marketing. But the high costs linked with them makes them beyond the reach of small and medium enterprises. So after taking overview of the entire situation, sme.in was incepted in 2004. This online business directory’s primary objective was to promote the business of SMEs up to global level. This has been a joint venture of SMEBS and MIDC, Maharashtra. This portal is multi lingual, i.e. it is published in 16 international languages. The manufacturers from 177 countries are listed here. So this directory has enhanced product promotion in 177 countries with sixteen languages, which is really impressive

Today this B2B directory celebrates 5 years of its success in providing a cost effective solution for the small and medium enterprise for expanding their business in global market. It has gained a growing recognition from the very year of its launch. It has enjoyed popularity as more and more people got aware of its advanced and unique features.

So this portal has helped the SMEs to get global vicinity and generate prospective business leads from anywhere in the world. This site has actually helped in promoting the concept of globalization of the economy. This user friendly site has brought the global buyers and sellers on a single platform to interact with each other.

Source: http://www.prminds.com/pressrelease.php?id=7301

B2b Market Place for Wooden Handicrafts Launch of The Largest Online Hub for Wood

Wooden Handicrafts, the B2b marketplace dedicated specifically to the handicrafts industry contains comprehensive information about the various ranges of wooden handicrafts available throughout the world. Browse through the website (http://www.wooden-handicrafts.com/) to get complete information on the suppliers, manufacturers and dealers of wooden manufacturers across the globe.
This is the one stop platform for all those who are looking for detailed knowledge of the various handicrafts associations along with wood crafts trade leads and wood craft publications. Some of the core areas of competencies include antique wood crafts, garden decoratives, wooden corporate gifts, wooden furniture, wooden kitchen accessories, wooden shutters and wooden toys and games.
Also find general information on the handicrafts with special emphasis on the industrial resources and industry overview with an insight on the various factors affecting the market growth of wooden handicrafts. The manufacturing regions, export import policies and production process has also been discussed at length. Here one can also find vivid collection of wood carvings, wood crafts and wood finishes.
The provision for receiving free quotes for wooden handicrafts also makes this B2B marketplace very palpable. You not only are capable to post buying or sourcing requirements for free but can also get multiple quotes directly from authentic wooden handicrafts manufacturers and suppliers. One can also send free request regarding the buying requirement along with other details to get responses from genuine globals sellers or suppliers, for free. Helpful tips related to the wooden handicrafts industry is also disseminated on a regular basis.
Exclusive range of wooden candle holders, wooden letters, wooden name plates, wooden bowls, wooden scoops and wooden planters along with their images, highlights and possible usage, have also been displayed on the website.

Source: http://www.enewswire.co.uk/2009/06/04/b2b-market-place-wooden-handicrafts-launch-largest-online-hub-wooden-handicrafts/

Tex-Styles India, a successful event

The 15th edition of the premier show Tex-Styles India 2009 concluded on a successful note on March 3, 2009. The annual international event, held at Pragati Maidan during March 1-3, 2009 drew participation from as many as 176 leading Indian manufacturers and exporters of textiles, fabrics, furnishings and fashion accessories in a display area covering over 10,000 sqm.

The products on display included a wide range of fabrics for furnishings, made-ups, accessories, yarns, shawls, fibres etc. The special features of the event, namely, Theme Pavilion, Trend Forum, Fabric Folio, Designers-Gallery and Silk Mark Galleria accentuated the B2B ambience of the fair.

The three-day specialised show of India’s prowess in textiles, witnessed footfalls of 1,355 business persons; which included 545 overseas visitors and 247 buying agents based in India representing leading overseas companies.Despite the prevailing global economic slowdown, the fair generated a business of around Rs.406 million. Reportedly, 80% of the exhibitors have shown interest to participate in the fair next year.

Earlier, the fair was inaugurated by Hon’ble Chief Minister of Govt. of NCT of Delhi, Mrs. Sheila Dikshit on 1st March, 2009. Also present on the occasion were Dr. Sheela Bhide, Chairman and Managing Director, India Trade Promotion Organisation, Mr. Rajiv Yadav, Executive Director, ITPO, Mr. A.B. Joshi, Textile Commissioner, Ministry of Textiles, Mr. K.K. Sinha, CMD, The Handicrafts & Handlooms Exports Corporation of India Ltd., Mr. V.S. Velayutham, Chairman, The Cotton Textiles Export Promotion Council, Mr. K.A. Marrapan, Chairman, Powerloom Development & Export Promotion Council, exhibitors, visitors (both from India and abroad) and media persons.

Referring to the intrinsic strength of Indian textiles Industry, Mrs. Dikshit said that the fair provides a startling presentation of the innovations, concepts, colour and development of fabrics which have tremendous export potential. She also applauded ITPO and supporting organizations for hosting the 15th edition of this fair.

The fair was organized by ITPO with the support of Ministry of Commerce & Industry, Ministry of Textiles, Office of the Textile Commissioner, Textiles Committee and all textiles related Export Promotion Councils.

The 16th edition of Tex-Styles India will be held during February 24-27, 2010.

Source: http://www.fibre2fashion.com/news/textile-news/newsdetails.aspx?news_id=73367