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Guardian News & Media to buy ContentNext Media

| Wednesday, April 15, 2009

LONDON -- Guardian News & Media today announces a significant expansion of its US presence with the acquisition of ContentNext Media, the leading B2B media company which covers digital media, the entertainment and technology sectors, and publishes the influential paidContent.org.

Its founder and editor Rafat Ali, and CEO, Nathan Richardson, will continue to run the company as a stand-alone business.

ContentNext, based in Santa Monica, California, and New York City, is an online media hub delivering high-quality professional news, information and analysis to executives in the media, entertainment & technology sectors. Its publishing network comprises the flagship paidContent.org, providing global coverage of the business of digital content; mocoNews.net, covering the business of mobile content; paidContent:UK, focusing on the UK and Europe; and contentSutra.com, covering India's digital content market. The company also runs a complementary events business bringing together business decision-makers and thought-leaders.

The move marks a major step in Guardian News & Media's expansion outside of the UK. In the last nine months it has launched Guardian America, offering news and comment to a US audience, and forged a new commercial relationship with Reuters to sell advertising in the US. GNM, which publishes two leading UK newspapers, The Guardian and The Observer, and the guardian.co.uk network of websites, also owns a B2B division, Guardian Professional, providing publications, events and conferences to professional audiences in its core sectors of media, education, and the public sector. ContentNext will form part of the Guardian Professional group.

Tim Brooks, Managing Director of Guardian News and Media, said: "We have long been admirers of Rafat and the business he has built, which is an indispensable resource for so many senior people in our industry. So we are genuinely excited at the prospect of being able to help Rafat, Nathan and the team take ContentNext to the next level."

ContentNext was founded in 2002 by Rafat Ali and funded by Greycroft Partners in 2006.

Rafat Ali, the founder, said: "The Guardian's international reputation for editorial integrity and digital innovation make it the perfect partner to help ContentNext to grow its expanding platform."

Nathan Richardson, CEO of ContentNext, added: "The strategy and ambitions of the Guardian are a terrific fit for ContentNext's plans to be the leading digital publishing platform for news and information to the media, entertainment and publishing industries."

"I have admired paidcontent for years. Rafat and his team personify the values of editorial independence and integrity that are core to the Guardian. I'm very happy to welcome the company into the expanding Guardian Media Group," commented Carolyn McCall, Chief Executive of Guardian Media Group. -ends-

Notes to editors Guardian News and Media (GNM) is the award winning publisher of the Guardian and Observer newspapers and guardian.co.uk.

Founded in 1821 the Guardian has a long history of editorial and political independence. The Observer is the oldest Sunday paper in the world, founded in 1791 and was acquired by GNM in 1993. GNM's network of websites launched in 1999 and Guardian.co.uk is now the UK's most popular newspaper website. For three consecutive years Guardian.co.uk has been voted the best newspaper on the web at the Webby Awards. The site recorded traffic of 18,323,824 monthly unique users in May 08 and maintained its market leading position in the UK with 7,664,856 unique users (audited by ABCe), the highest-ever monthly user figure for a UK newspaper site. In the same month it attracted 4,977,591 unique users from the US.

Guardian America, a section of the site tailored for its audience in the U.S and edited from Washington can be found at guardian.co.uk/America.

Unlike most media organisations which are owned by a proprietor or group of shareholders, the Guardian is owned by the Scott Trust, a unique form of media ownership in the UK, which secures the continuity and editorial independence of the Guardian, Observer and guardian.co.uk.

Guardian News & Media Limited is a division of Guardian Media Group plc, one of the UK's leading multimedia companies (www.gmgplc.co.uk). Its diverse portfolio also includes:

GMG Regional Media: the Manchester Evening News and its website, other regional newspapers in the North West and South of England, and the Channel M city TV station.

GMG Radio: a number of regional radio stations across the UK under the Real Radio, Smooth Radio, Century Radio and Rock Radio brands.

GMG Property Services: Vebra, Core Systems and CFP, providers of software to independent estate agents, and thinkproperty.com, the consumer-facing portal.

Trader Media Group: one of Europe's largest specialist print and online media companies, and publisher of the Auto Trader magazine and website. Trader Media Group is jointly owned by GMG and Apax Partners.

Emap Communications: the B2B publishing, events and information business, also jointly owned by GMG and Apax Partners. www.gmgplc.co.uk.

Source: http://www.guardian.co.uk/

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Search a person in Kolkata

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Searching for a person in a known place is not a big deal but it becomes a tough task if one has to search for a person in a city or a town which is completely unknown to him/ her.

Searching for a person in a known place is not a big deal but it becomes a tough task if one has to search for a person in a city or a town which is completely unknown to him/ her. You can find the address of a person from the page of a telephone directory but what will you do if the person that you are looking for does not have a telephone connection? The world is not a small place at all and the population is not very low. So to search for a person in an unknown place you need a better guide. If you too are in search of a person in a city or town that you don’t have any idea bout, the best option for you is to search on the net.

The advancement of information technology has made things a lot easier. The days of waiting for the telephone directories and yellow pages to come out are gone. Today one find a person, living in any corner of the world within seconds, thanks to the electronic directories called B2B portals. Designed specially to cater to the needs of business class people, these B2B portals serve the purpose of guidebooks and provide all kinds of information that people may look for. You can now get information regarding anything in a city just by logging in to the B2b portals that are based there.

Located along the bank of Hooghly River in the Eastern part of India, Kolkata, the capital of West Bengal is a large city. One of the five metropolitan cities in the country, Kolkata is home to billions of people. Despite being the capital of West Bengal, Kolkata is not only the home for Bengalis. People, who are originally inhabitants of other parts of the country stay in the city in large numbers. Besides, due to the availability of a number of higher educational institutions, the city is home to hundreds of young students. So one can understand how challenging it is to search for one individual from billions of people who reside in all corners of the city.

However, the challenge can be well acceptable for you if you have logged in to any of the Kolkata-based B2B portals. The city-based B2B portals are indeed the best guides for NRIs and foreigners. To help people know about the city, the B2B portals provide all kinds of information regarding the city. Just search for something you want and you will find a long list of data regarding your topic.

Wandering how a B2B portal can help you to search for a person? Well the answer is, these portals offer free listing service to the people of the city. Anyone who wants people to contact him or her over the internet can register his/her name and full profile in these B2B portals. So if the person that you are looking for has register his/her name in a portal you will find the name in the long list that will be displaced on your computer screen.

Lots of people are registering their names in the Kolkata-based B2B portals these days so that others can contact with them easily. Apart from providing information, the Kolkata-based B2B portal are also offering interactive tools like live chat, email and free SMS service which has made communication a lot easier between people living in Kolkata and other corners of the world.

Source: http://www.bignews.biz/

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Pakistan, Bangladesh should focus on joint ventures and investment: Envoy

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ISLAMABAD—High Commissioner of Bangladesh, Yasmeen Murshed has said that Pakistan and Bangladesh should enter joint ventures and enhance cooperation in Jute, IT, Energy, Tourism, Oil & Gas, Services and other sectors to take full advantage of each other’s complementarities.

She expressed these views while addressing business community at Islamabad Chamber of Commerce and Industry (ICCI) during her visit to ICCI on Tuesday.

She said Pakistani businessmen have shown much interest in Bangladeshi Jute sector while other areas of Bangladeshi economy also offer attractive trade and investment opportunities.
She said there was a need to enhance people-to-people and business-to-business level contacts to explore more areas of common interest in both the countries. She said experts of both countries involving public and private sectors should sit together to sort out the non-tariff trade barriers between the two countries.

Mrs. Yasmeen Murshed said new governments are in place in both the countries and they are very confident and interested to boost up trade and economic relations up to their full potential. She said Bangladesh has put in place number of institutions to handle business community problems.

She said a Joint Economic Committee meeting between Pakistan and Bangladesh was expected to be held in June 2009 to further enhance bilateral economic relations. She stressed for the need of governments interventions to settle the problems and issues, which were proving bottlenecks in promoting bilateral trade.

She said both countries should revise shipping protocols to encourage and promote the role of private sector for establishing direct shipping lines between the two countries. She said Bangladesh desires immediate conclusion of Early Harvesting Program with Pakistan as a first step and its successful results would pave way for Free Trade Agreement between the two countries.

In his welcome address, Mian Shaukat Masud, President, Islamabad Chamber of Commerce and Industry emphasized for enhanced exchange of trade delegations to explore business potential and hold B2B meetings, which will eventually increase trade and investment between Pakistan and Bangladesh.

Highlighting issues being faced by Pakistan with Bangladesh, he said for Pre-shipment Inspection of its goods, Pakistan should be waived off from inclusion in the block of countries for which the authorized agent was the Dubai based Bureau Veritas as it was discouraging Pakistani exporters and delaying their shipments to Bangladesh.

He said Bangladesh should resolve Pakistani pharmaceutical companies’ problems regarding registration of their drugs in Bangladesh. He said both countries should open bank branches in each other to facilitate the business communities in promoting trade and investment while a Dispute Resolution Body should be formed at government level for speedy resolution of payment disputes.

He said special Warehouses for Pakistani products should be established in Bangladesh while Pakistan should also establish similar facility for Bangladeshi exporters to promote their Exports to Afghanistan and CIS countries.

He said two countries could also greatly benefit from each other’s experience in engineering, education, telecommunication and data communication sectors beside cooperation and collaboration in textile industry.

She said a Joint Economic Committee meeting between Pakistan and Bangladesh was expected to be held in June 2009 to further enhance bilateral economic relations. She stressed for the need of governments interventions to settle the problems and issues, which were proving bottlenecks in promoting bilateral trade.

She said both countries should revise shipping protocols to encourage and promote the role of private sector for establishing direct shipping lines between the two countries. She said Bangladesh desires immediate conclusion of Early Harvesting Program with Pakistan as a first step and its successful results would pave way for Free Trade Agreement between the two countries.

In his welcome address, Mian Shaukat Masud, President, Islamabad Chamber of Commerce and Industry emphasized for enhanced exchange of trade delegations to explore business potential and hold B2B meetings, which will eventually increase trade and investment between Pakistan and Bangladesh.

Highlighting issues being faced by Pakistan with Bangladesh, he said for Pre-shipment Inspection of its goods, Pakistan should be waived off from inclusion in the block of countries for which the authorized agent was the Dubai based Bureau Veritas as it was discouraging Pakistani exporters and delaying their shipments to Bangladesh.

Source: http://dailymailnews.com/200904/08/news/dmcitypage01.html

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Ludhiana Export - Oriented Industries Feeling the Recession Blues

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The global economic downturn has severely affected the export-oriented industries across the globe. The recessionary winds blowing in the US and Europe have also impacted the small–scale exporting units in Ludhiana. Negative sentiment is fast building among the players in this once-flourishing industrial hub.

Industries facing the heat

Ludhiana’s entire export sector, comprising hosiery units, engineering firms, cycle and bicycle parts suppliers and textile manufacturers, is feeling the heat of the global financial meltdown. Micro, small and mid-sized industrial export units in the city, which were once generating substantial business, are now facing flagging sales and dwindling profit margins.

As Gurpreet Kaur, Proprietor, Ludhiana Garments House, says, “We are witnessing a 30% to 40% decline in our revenue growth as compared to the last year’s figure. Contracting export orders and thinning profit margins have left us with no option but to cut down on the production.”

No relief for Ludhiana exporting units

The government attempts to infuse liquidity to aid small enterprises have not proved adequately beneficial. As Ashwini Mehra, Spokesperson, Khanna Knitwears, says, “Apart from the two stimulus packages, the government has not done much to help the city-based exporters access new markets. We are seeking extension of export incentives and tax relief to help us deal with the ongoing crisis.”

Banks and financial institutions are unwilling to fund small enterprises due to their low credit worthiness. Private lenders have also stopped providing credit to Ludhiana export-oriented SMEs due to the heightened risk of bad debts in such times.

Pressurised by an acute liquidity crunch, several SMEs have stalled production while some others in the region have closed down their units. Consequently, industrial output has taken a beating owing to the closure of these small enterprises.

With forecasts for the coming quarters looking bleak, small companies are advised to tread cautiously till the market shows signs of recovery.

Source: http://www.bestsyndication.com/?q=node/27022

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GXS Managed Services Customer, CNH Global, Named to Managing Automation's Progressive Manufacturers 100 Listing

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Company Honored For its Global Deployment of GXS Managed Services

GAITHERSBURG, Md., April 15 /PRNewswire/ -- GXS, a leading provider of business-to-business (B2B) e-commerce solutions, today announced that its customer, CNH (Case New Holland), a world leader in the agricultural and construction equipment businesses, has been named to Managing Automation's Progressive Manufacturers 100. CNH was honored by the publication for its global B2B e-commerce deployment via GXS Managed Services which began in 2007. GXS Managed Services is the company's comprehensive B2B outsourcing portfolio that provides companies with the people, processes and technologies necessary to maintain complex and geographically-dispersed B2B e-commerce programs.

CNH is a majority-owned subsidiary of Fiat S.p.A. and has more than 28,000 employees around the world and more than $16 billion in annual revenue. The company has a very complex B2B network which includes 10,000 parts suppliers in 40 countries and more than 300 transportation carriers. Its suppliers supply anywhere from one to 25 CNH plants and vary widely in their technology use and maturity. CNH has utilized GXS' EDI services for suppliers and carriers for more than 14 years in North America and more recently in Europe and Latin America. However, CNH's recent purchase of a new Transportation Management System increased its electronic transaction volume ten-fold, making it cost-prohibitive to manage its B2B network in-house. CNH needed an outsourced solution to manage the increased volume in transactions and standards translation as well as a vendor with expertise to handle transportation management transactions such as tenders, tender responses and shipment status reports. CNH also wanted to improve shipment visibility and the parts receiving process on their docks, requiring all CNH suppliers to provide Advance Shipment Notification (ASN) documents.

"Receiving this award from Managing Automation is an honor as well as a reflection of the work and dedication put into this project from both CNH and GXS," said Sundar Nagarajan, manager of e-commerce at CNH. "With GXS Managed Services, our global B2B network is now managed smoothly and efficiently, with minimal resources required to support new projects or trading partners. Furthermore, GXS was able to support the integration with our new TMS system, ensuring our B2B process is automated end-to-end."

As part of its deployment of GXS Managed Services, CNH has substantially increased its B2B automation on a global scale. The company has added nearly all its trading partners in Europe and Latin America to which they were having difficulty connecting prior to migrating them to GXS. In fact, 95 percent of CNH's suppliers have migrated from the software solution previously utilized by CNH to GXS. Specialized portals were created for the unique needs of the transportation provider and direct materials supplier communities. The portals are available in eight different languages, reflecting the diversity of CNH's supplier base.

"CNH's approach to supply chain integration is a case study in best practices for multi-national manufacturing companies," said Ryan Kraudel, director of GXS Managed Services product management. "The desire to build demand-driven supply networks is driving many large organizations to seek better integration between their ERP systems and their trading partner networks and transactions. In addition, leading companies such as CNH are automating supply chain transactions not just in Europe and North America, but in emerging markets such as Asia and Latin America as well. CNH's recognition in Managing Automation's Progressive Manufacturers 100 is a testament to the value of this initiative."

GXS Managed Services is a comprehensive B2B outsourcing portfolio that provides companies with the people, processes and technologies necessary to maintain complex B2B e-commerce programs. With B2B outsourcing from GXS, companies can build and grow B2B networks without making additional investments in hardware, software or human resources. GXS provides customers with world-class B2B program management including trading community management, global supply chain visibility, transaction management, data translation, systems administration and supplier performance reporting. GXS Managed Services customers represent a variety of industries including consumer products, financial services, high tech, manufacturing and retail. More than 200 companies currently use GXS Managed Services around the world, including BB&T, Henkel, Miller Brewing Company, Shinhan Bank, Sun Microsystems and WHSmith.

About CNH

CNH is a world leader in the agricultural and construction equipment businesses. Supported by more than 11,000 dealers in 160 countries, CNH brings together the knowledge and heritage of its Case and New Holland brand families with the strength and resources of its worldwide commercial, industrial, product support and finance organizations. CNH Global N.V., whose stock is listed at the New York Stock Exchange (NYSE: CNH), is a majority-owned subsidiary of Fiat S.p.A. (FIA.MI). More information about CNH and its Case and New Holland products can be found online at www.cnh.com.

About GXS

GXS is a leading global provider of B2B e-commerce solutions that simplify and enhance business process integration and collaboration among trading partners. Organizations worldwide, including more than 70 percent of the Fortune 500, leverage the on-demand services on GXS Trading Grid(R) to extend supply chain networks, optimize product launches, automate warehouse receiving, manage electronic payments and gain supply chain visibility. GXS Managed Services, GXS' B2B outsourcing solution, empowers customers with the expertise, technical infrastructure and program support to conduct B2B e-commerce with trading partners globally.

Based in Gaithersburg, Md., GXS has an extensive global network and has local offices in the Americas, Europe and Asia-Pacific regions. GXS can be found on the Web at www.gxs.com, http://blogs.gxs.com/ and http://twitter.com/gxs.

All products and services mentioned are trademarks of their respective companies.

Source: http://news.prnewswire.com/

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B2B marketers stick to strategies despite recession

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The majority (61%) of B2B marketers have not changed marketing strategy despite the currrent recession, according to new research.

The research conducted by marketing automation leader Eloqua at the recent Technology for Marketing & Advertising conference in London highlights key trends for the B2B marketing industry and challenges preventing its growth.

Budget cuts (40 percent), a lack of industry understanding (19 percent) and lack of integration between teams (17 percent) are highlighted as key challenges that must be overcome if the industry is to succeed in the recession.

Interestingly, the majority of respondents surveyed believe that nurturing and converting sales inquiries into qualified leads is more important than generating new leads in B2B marketing campaigns.

Notably, half of respondents currently have a marketing automation system in place, but only 6 percent of respondents named raw lead generation as the most important component of their sales and marketing campaign.

The survey also discovered that a third of the marketers didn’t know how many of their marketing leads turn into buyers, while more than 75 percent said more effective measurement would make their business more competitive.

The results support the strategies outlined in Eloqua’s new whitepaper entitled “The Springboard Effect,” which details the importance of increasing conversion rates through the marketing and sales pipeline and how businesses can leverage marketing automation techniques to enhance ROI from sales and marketing campaigns and emerge stronger after a recession.

“During economic downturns, far too many organisations spend time agonizing over where to cut back in order to recession-proof their business. Historically, the budget axe would often strike hardest in marketing because of its perceived function as a pure cost center,” said Brian Kardon, chief marketing office, Eloqua.

“The results from our survey reinforce what many of today’s business leaders understand – never before has it been more important for marketing organizations to invest in solutions that enable them to better understand and track their prospects’ ‘Digital Body Language.’ Programmes and processes that manage, nurture, automate and deliver a greater number of qualified leads to sales are invaluable in protecting and growing the bottom line,” Kardon added.

Eloqua’s survey also found that 41 percent of marketing executives reported that their sales and marketing organisations are not currently aligned.

The research also highlights that email marketing is set to be the biggest growth channel for B2B marketers in 2009, followed by direct mail and real time lead generation.

For more examples of how businesses can strategically optimize their marketing and sales activities to create a competitive advantage, download a free copy of “The Springboard Effect” whitepaper at http://www.eloqua.com/resources/whitepapers/springboard_effect_recession_marketing.html.

Source: http://www.netimperative.com/

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Pardot Marketing Automation Announces 96% Customer Renewal Without Contracts

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Pardot, a month-to-month, no contracts marketing automation vendor, today announced a customer renewal rate of 96% in Q1. Prospect Insight, Pardot's marketing automation system, provides a low-cost, low risk option for small and medium sized business-to-business companies.

Atlanta, GA (PRWEB) April 14, 2009 -- Pardot, a month-to-month, no contracts marketing automation vendor, today announced a customer renewal rate of 96% in Q1 2009. Prospect Insight, Pardot's marketing automation system, provides a low-cost, low risk option for small and medium sized business-to-business companies. Current clients range from small, private agencies to publicly-traded companies with annual revenues upwards of $120M.

Prospect Insight provides B2B marketing teams with easy-to-use tools that empower marketers to build and manage online marketing campaigns without the intervention of the IT department. Using tools like the drag-and-drop landing page builder and step-by-step wizards, customers can quickly create online demand generation campaigns featuring custom forms, email and lead nurturing. Customizable lead scoring and grading mean qualified leads rise to the top and can be automatically assigned to the appropriate sales representative. Prospect Insight integrates with select CRM vendors, including salesforce.com, NetSuite, and SugarCRM, for a seamless hand-off from marketing to sales.

Pardot promises "No Hassle Marketing Automation" with the following innovative offerings:

* Easy-to-use solutions designed for marketers in a small and medium sized business environment
* Freedom and flexibility with no contracts, low monthly pricing and easy-to-modify plans
* Personalized support from Pardot's services team and client advocates
* A collaborative user community with interactive forums and idea exchanges


"We strongly believe that our success as a month-to-month service speaks directly to the outstanding value and service we provide," says Pardot VP of Marketing Adam Blitzer. "Our goal is to provide top-notch service and industry-leading technology while still keeping Pardot affordable for the small business owner. Our customer loyalty reflects that we're meeting that challenge head on."

In 2008, Pardot thrived in a down market, significantly exceeding revenue goals. The Pardot team continued the trend in Q1 2009, shattering new business sales goals and renewing 96% of existing clients. "For a growing, venture-backed firm like ours, Pardot is an excellent fit," said Pardot client Brian Teeter, Director of Marketing for Enclarity. "Pardot is quite inexpensive compared to our previous vendor, but has a much greater value. Their team has been highly responsive to my questions and has provided personalized support, including dedicating many hours to training."

About Pardot
Pardot is a B2B Marketing Automation Software provider that increases revenue and maximizes efficiency for companies with multi-touch sales cycles. Prospect Insight, Pardot's Lead Management Software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Pricing plans start as low as $500 per month and plans do not require contracts.

Source: http://www.prweb.com/releases/pardot/marketing-automation/prweb2321354.htm

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Modern B2B Marketing Leader Marketo Announces Record Number of New Customers

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San Mateo, CA (PRWEB) April 15, 2009 -- http://www.marketo.com - Marketo, the leading provider of modern B2B marketing software and best practices, today announced a record number of new customers in the month of March. In addition to 22 new customers, Marketo reported an emerging trend of repeat business from revenue leaders who changed their employer but not their lead management solution. The movement includes Sales leaders who are vocal in their need to collaborate with their Marketing peers across the entire revenue cycle.

"This is my second time around with Marketo and salesforce.com," said Roque Versace, Vice President of Sales at Mashery, a leading provider of API management services enabling companies to easily leverage web services as a distribution channel. Versace previously used Marketo Lead Management at EchoSign. "With Marketo, I can trust marketing to nurture and recycle leads that are not ready for my sales team to pursue. I also like Marketo's tight integration to Salesforce.com and have grown to depend on the insights Marketo delivers with qualified leads. Marketo helps drive more meaningful conversations, shorter sales cycles, and higher win rates."

"I was sold on the value of Marketo before I joined Ketera," said Sam Rapp, Vice President of Sales at Ketera, a leading provider of on demand enterprise spend management. Rapp was first introduced to Marketo Lead Management when he was head of sales at DreamFactory. "The Marketo team 'gets it' when it comes to campaign management across today's eclectic social media channels. Marketo captures the nuance of every interaction and does a brilliant job of nurturing leads until they are ready for sales engagement. With Marketo, the virtual barrier between Marketing and Sales disappears -- the focus is on revenue, and results are a team effort."

In addition to Mashery and Ketera, notable customer wins in March include SHARP Electronics Corporation, a world-leading provider of crystalline solar PV for residential, commercial, industrial, off-grid and satellite applications; TeleNav, a global leader in location-based applications delivered via a mobile device; Qualifacts, a leading provider of enterprise Software as a Service for human service and behavioral health providers; HubCast, a worldwide digital print delivery network; Coveo, a leading provider of Information Access and Enterprise Search solutions; Insight Direct, the provider of ServiceCEO, a leading business management software solution for the field service industry; and Tideway, a pioneer in data center search software.

"We enter our second year with tremendous velocity," said Phil Fernandez, President and CEO at Marketo. "While I am pleased with the record number of customers we signed up in March, I am equally flattered by this new trend of Marketo champions who change companies but not their use of Marketo. Marketo has quickly become both a resume builder for our power users and a business imperative for companies of all sizes."

On average, companies who use Marketo report a full return on investment in only three months. Savvy users like Acteva, an online event service provider for event organizers, continue to find innovative ways to provide value to their clients.

"Our entire marketing department is hooked on Marketo," said Ed Lemire, Executive Vice President at Acteva. "We can build campaigns 4-5 times faster than before, and we've saved at least $400,000 a year by reducing our creative cycle times. Marketo's power, usability and agility helped us to quickly launch the Acteva Referral Program. Overall, Marketo has helped deliver $2 million in incremental gross revenue and partner satisfaction that is priceless."

About Marketo:
Marketo provides B2B marketing automation software that translates marketing spending into revenue. Our award-winning lead management software features email marketing, lead nurturing, lead scoring, and closed-loop reporting capabilities to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.

Driven by a relentless focus on customer success and touting the most innovative user experience in business software today, Marketo is emerging as the fastest-growing lead management vendor in the world. Marketo's on-demand marketing products are easy to buy because they don't require complex implementation or upfront fees, easy to own because they don't require IT support, and easy to use without specialized technical skills or significant training. Pricing starts as low as $1,500 a month, and qualified customers who commit to running a production campaign can get started with a free trial that includes set-up, training, and integration. www.marketo.com

Source: http://www.prweb.com/releases/2009/04/prweb2323004.htm

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