Established in 2003, Shenzhen Goodwill Electrical co., Ltd. specializes in researching, developing and producing high-quality home CCTV Security Products, Underwater Video System, 2.4GHz Wireless Baby Monitor, and Car Rear View System.
We joined Alibaba.com as a Gold Supplier in 2006. 2 years after joining, we started to import earnestly and our company grew rapidly by the day. Great changes have happened ever since to our company not only in products but also in achievements.
As a Gold Supplier, we enjoy exceptional advantage on Alibaba.com. On average, we receive 20 inquiries from Europe, USA, Japan, and Australia per week.
Our first successful order on Alibaba.com brought us RMB10,000 in 2006. In 2007, we were fortunate enough to meet to several American and Australian buyers. After an on-site visit to our company, they decided to develop long-term relationships with us and that leads to more and more orders from them. We are proud to say that our export volume reached US$400 million last year. From the rising figure, we concluded that Alibaba.com has a powerful influence to attract foreign buyers, which in turn gives domestic enterprises more chances to trade overseas.
As China continues to develop, we will continue our cooperation with Alibaba.com to improve the quality of our products and services.
E-commerce is a shortcut for small and medium sized companies to talk with foreign clients directly. It makes trading more convenient, efficient and less costly.
Source: http://news.alibaba.com/
Zhangjiagang Lianda Machinery Co., Ltd was founded in 1998. Along with the domestic market of plastic recycling machine becoming saturated as well as some issues of technical innovation, we feel that we will learn more about the technology only if we expanded overseas market. So we started to export our products to foreign countries in 2005. However, we had a lot of problems at first, such as how to learn demand of overseas markets, how to position our products in the overseas markets, even to B2B, we have no idea to operate it. Actually, we came across a big problem.
Fortunately, after a standard selection, we made a professional team about technology and international trade for our expanding overseas market. Meanwhile, we chose Alibaba as our e-commerce platform, which is the largest B2B platform in China. We know how to operate the platform immediately after Ali’s contact centre’s help. What’s more, our commercial managements attach importance to it and our personnel try their best to do it well, which are also helpful for our expansion of market. Now our international traders update information of products everyday and upload new products regularly. Further to our existing clients, we send them information of our new products.
Now we have average 20-30 inquiries from Alibaba every month. And our gross exporting is about USD600,000 last year. Products have been exported to Hungry, Singapore, Russia, USA and other countries. Further more, we bought infrared drying patent from Germany last year. Now, we are studying how to dry leftovers by infrared drying machine now with technical staff from Japan and Germany.
Though it’s economic recession now, we still believe that we have enough strength to face challenge. Of course, it’s not just a slogan, we are taking actions, trying and changing. That’s the point.
Source: http://news.alibaba.com/
The first decision a prospect makes when looking at an e-mail is whether to delete it. This is where the “From” name comes in. If the e-mail comes from an unfamiliar source, the recipient is much more likely to delete it. Of course, you still need to optimize the subject line to make sure the e-mail gets opened, but it’s the “From” that starts the process.
My most important advice for the “From” line is to be consistent. A consistent “From” line will help your open rate, and prospects will be less likely to report your message as spam. Also, you can ask the prospect to add your “From” address to their address book, a great way to help get to the inbox.
Most companies use the full name of a person, the company name or both. Regardless, I recommend keeping it fewerthan 20 characters to help ensure the entire name gets displayed across e-mail clients. If you do use the name of a person, some marketers use a fake name—presumably to help ensure consistency should any employees leave.
Personally, I prefer to use a real person for the “From” line because b-to-b buyers are still people, and people ultimately buy from people. Having e-mails come from a real person helps to build the relationship with the prospect over time. This is especially important for lead-nurturing e-mails.
We personalize the “From” and “Reply to” fields of our e-mails so the messages come from the sales representative that “owns” the particular lead or contact. This helps our e-mails have a more personal touch; and, if a prospect replies to the message, it goes straight to the right sales rep. Most important, it builds the relationship so that when we call a lead (we wait until their lead score shows high engagement), the prospect is much more likely to recognize the sales rep by name and be responsive to the call.
Source: http://www.btobonline.com/
When Craig Gaylord opened Fiesta Foods in Pasco years ago, he knew he wanted to reach out to the Hispanic community even though he wasn't sure exactly how.
"It was a leap of faith," he said.
Even bankers and suppliers didn't recognize the opportunities in marketing to Spanish-speaking consumers, said Gaylord, who's not Hispanic. "We had to invest pretty much what we had."
That strategy of tailoring his grocery business to serve Hispanic customers has brought Gaylord rich dividends, helping him to expand into Sunnyside and Yakima. And he plans to open a fourth Fiesta Foods store in Hermiston this summer.
Success is about understanding what Hispanics want and providing quality products at a good price, he said. It's also about being visible in their community and supporting local events, said Gaylord, who also is involved with the Hispanic Academic Achievers Program that provides scholarships to Hispanic students.
"You need to spend the money where you earned it," Gaylord said.
Now he's looking forward to the Latino Business, Consumer & Career Expo on May 31 for yet another opportunity to connect with the community. "We've got a booth and we'll be sponsoring a breakfast for exhibitors."
Last year, about 135 businesses participated in the expo, which attracted 7,000 to 8,000 visitors, said Blanca Torres, whose company ExpoNW is organizing the event.
More businesses are realizing the benefits of paying attention to the needs of Hispanic consumers, said Uriel Iiguez, executive director of the Washington State Commission on Hispanic Affairs. The Hispanic population of the state, particularly in Franklin County, where the Census Bureau has estimated the Hispanic population at over 48 percent, is increasing and targeting Hispanic consumers is good business strategy, he said.
And that's keeping Gilberto Mendoza busy. His marketing consulting company, New America Marketing of Pasco, helps non-Hispanic Tri-City businesses connect with Spanish-speaking consumers. Mendoza helps them develop a marketing plan by offering insights into Hispanic consumer behavior.
Hispanics have considerable spending power and they mostly use cash to shop, Mendoza said. "It's a nice market to have."
But to cultivate those customers you first have to understand the cultural norms most Hispanics relate to, he said.
Sara Nelson Design recently relied on Mendoza's expertise for one of its clients, said Sara Nelson, president of the Kennewick design, branding and marketing company.
She said her client, Fat Boys Fleet Services, wanted to communicate with independent Hispanic truck operators so they would bring their trucks for repair jobs at the Pasco-based business.
Nelson said she knew simply copying an ad campaign originally created in English would not cut it with Spanish-speaking audiences. "It wouldn't take into account cultural differences," she said. So she worked with Mendoza to develop a radio spot and a flier for the target audience.
The commercial didn't make any assumptions or try to be funny, said Kevin Cole, Sara's husband, who also worked on the project. The flier also was simple and direct, he said. It said "We fix trucks and trailers," he said.
"It was a less subtle approach," Nelson said of the content. But it was critical to relate to Hispanics' cultural values, Nelson said.
"Mendoza kept emphasizing, 'Build trust,' " she said.
"We're seeing where the advertising is starting to work a little bit," said Jim Carter, president of Fat Boys. He said the campaign was a valuable learning experience to be sensitive to cultural differences. And having four of the company's 13 employees speak Spanish makes it easier to relate to Hispanic customers and gain their trust, Carter said.
For Hispanics, shopping is a family activity and they have to feel welcome when they enter a store, said Mendoza. For them, it's like going to someone's home, he said.
Any business owner who acknowledges Hispanic customers with a greeting and makes them feel comfortable will be able to win their trust for a long-term business relationship, said Mendoza, who's a former bank official turned consultant.
And the value of that relationship has been recognized by some of the community's largest retailers.
"Hispanics are our fastest growing customer group," said Lee Boman, manager of the JCPenney store at Columbia Center mall. "They happen to like us. And we love them."
Over the years, JCPenney has increased the number of signs in Spanish within the store and hired bilingual employees to help Hispanic customers, Boman said.
The store also has paid close attention to the merchandise Hispanics prefer, he said. For example, jeans and gold jewelry with religious symbols are popular with Hispanics, Boman said. They also tend to prefer yellow gold compared with the white gold preferred by the area's Anglo population, he said.
Hispanics may have less disposable income than other social groups, but what they have they tend to spend on things they consider essentials, said Iiguez of the state Commission on Hispanic Affairs.
That could be groceries, apparel, music, automobiles or cell phones to stay connected with family and relatives, he said. And Hispanics nationwide are increasingly buying computers and other electronics.
Recently, Verizon Wireless began offering a plan that allows customers to call to and from Mexico without long-distance or roaming charges, Iiguez said.
All of this shows businesses are taking greater notice of Hispanics' buying power, which is expected to increase to more than $14 billion by 2010 in Washington state, he said.
Nationwide, Hispanics' economic clout is expected to rise to almost $1.4 trillion by 2013, according to Jeffrey M. Humphreys of the Selig Center for Economic Growth at Terry College of Business at The University of Georgia.
"In 2008, Hispanics accounted for 8.9 percent of all U.S. buying power, up from only 5 percent in 1990," Humphreys wrote in his report, The Multicultural Economy 2008.
Mendoza also will be among those who have a booth at this month's Latino Expo. "I've got to practice what I preach," he said.
Torres, who's also planning a similar expo in Bellevue in October, said the majority of vendors at the event will be non-Hispanics. But there also will be Hispanic businesses that want to expand their consumer base, she said.
One of those is expo participant Isidro Ortiz, who owns three Fiesta Mexican Restaurants in Kennewick and Pasco. He plans to give out free samples of Mexican food to expo visitors. He believes the expo will help him reach new customers and provide an opportunity to learn from other successful businesses.
About 20 booths are available for exhibitors, Torres said. Each costs $500, and those interested can call her at 308-4505 or Gracie Campos at 438-0781.
Source: http://www.tri-cityherald.com/
UTV’s 3D animation fantasy ‘Alibaba And The 41 Thieves’ can boast the voice cast of some of the big Bollywood stars with the likes of John Abraham, Priyanka Chopra, Ashutosh Rana, Atul Kulkarni, Saurabh Shukla and others.
The film, which deals with the story of a boy who gets embroiled in the legendary Arabic tussle, is being produced at Chennai based Accel Animation Studios and has been written and directed by Soumitra Ranade of Jajantaram Mamantram fame.
The film has a modern twist to the legendary Arabian tale of ‘Alibaba And The 40 Thieves’ wherein a kid from Mumbai reaches the fantasy land. The film is about his interaction with Alibaba (John Abraham) and the villain Abu Hasan (Ashutosh Rana), the evil and brutal leader of the 40 thieves. Priyanka Chopra has given her voice to the character of Marjinah.
The director is all praises for its production house and says, “UTV is an amazing production house. Once they take on a project, they believe in it completely. In the last few years they are the ones who have given us Rang De Basanti, Jodhaa Akbar, Aamir, A Wednesday and Dev D besides so many other very interesting and commercially viable films.
They give you adequate creative space. There is a certain civility with which they make their films. And believe me they will make a serious mark in animation too. Both Alibaba and Arjun are very high end films not just formally but more importantly content wise.”
Source: http://www.freshnews.in/
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