A recently released report by ValueNotes estimates that the Indian publishing BPO industry is expected to grow to a value of USD 1.2 billion by 2012. This growth is expected to come from rise in the number of publishing companies that will outsource – which include traditional segments such as STM/Academic, Educational & Legal Publishing, as well as new segments such as Magazines, Corporate and B2B publishing.
India continues to remain the favored publishing BPO hub - with 35,550 people in direct employment, and revenues worth USD 660 million as of end-2008. While revenues are expected to cross USD 1.2 billion by 2012, the total employee strength is estimated to cross 55,000 by 2012.
Publishing outsourcing includes a wide range of services. The four broad heads include content, design, technology and ‘other’ services. Content continues to drive the industry and contributes to 72% of the total industry revenues. Over the last couple of years, services offshored have undergone a transition – from low value services such as tagging, editing existing designs, copy editing to high value services such as original designs, testing and assessment and e-learning tools.
There has been an influx of technology in the industry that has enhanced productivity, workflow management and most importantly reduced costs and turnaround time. According to Arun Jethmalani, CEO, ValueNotes, “Most providers have access to similar technology, however the differentiator has really been the capabilities developed around workflow and innovation. Today’s technology will become tomorrow’s standard and constant innovation will differentiate the winners.”
The STM/Academic segment contributes to the majority (60%) of the offshore revenues, followed by the Educational publishing segment. The “other” segment has increased its share compared to our earlier research published in 2007, indicating significant traction in the last couple of years. ‘Other’ comprises mostly of magazines, corporate and B2B, which are now fast growing segments in the publishing offshoring market. According to Aradhana Kolhatkar, lead analyst, Publishing Services, ValueNotes, “Indian players are shifting focus from the matured STM segment to the more lucrative segments in the publishing market. We believe that educational, magazines, corporate/B2B, trade and e-books will be attractive segments over the next 3-4 years. Indian service providers can extend their current capabilities to service these upcoming opportunities.”
Based on exhaustive primary research and analysis of this sector, ValueNotes has identified and established that there are over 140 vendors in the publishing offshoring industry. Of these they have identified SPi, Aptara, Integra and Laserwords as frontrunners in the industry.
The ValueNotes report: “Offshoring in the Publishing Vertical - 2009” provides in-depth information and analysis of the Indian service provider space, along with vendor profiles of all major and upcoming players.
About ValueNotes
ValueNotes Database is a leading provider of business intelligence and research, with expertise across selected domains and types of customer needs. Working with clients across the globe, we have significant understanding of international markets.
The ValueNotes Outsourcing Practice is one of the largest information providers on the outsourcing industry. The Practice uses a comprehensive, analytical framework providing fresh insights into the fast emerging and yet, complex outsourcing space. We extensively track the space through regular analysis of news and events, continuous primary research and contact with the industry. Additional information is available at www.SourcingNotes.com
ValueNotes Database Private Limited
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Contact: Nandita Harendra or Neeta Joshi
Tel: +91 20 6623 1700
Source: http://pr-usa.net/
Small manufacturers pleaded with Congress for relief from a law that made millions of dollars’ worth of products illegal in February because they might contain excessive levels of lead and industrial compounds known as phthalates.
Congress passed the Consumer Product Safety Improvement Act in August 2008 in response to the discovery of high lead content in toys imported from China. But U.S. businesses contend the law has made it impossible for them to sell products that pose no health threat to children.
Manufacturers complain the law’s requirements to test and certify children’s products for lead and phthalates — and attach permanent tracking labels on them — are unreasonable and too costly for many small businesses.
Supporters of the legislation contend the Consumer Product Safety Commission has done a poor job of providing guidance to businesses on how to comply with the legislation. They also maintain the commission has the authority to exclude certain classes of products from the law’s requirements if they don’t pose a health risk.
But Nancy Nord, the acting chairwoman of the Consumer Product Safety Commission, testified at a May 14 House hearing that the agency is “hamstrung by the law’s sweeping reach and inflexibility.”
The commission has “not yet been able to identify any products that would meet the law’s requirements for exclusions,” Nord said.
On Jan. 30, the commission issued a one-year stay of enforcement for the law’s testing and certification requirements.
“It was very clear people were not ready to meet the requirements,” Nord said.
But this stay of enforcement did not relieve manufacturers or retailers of the underlying legal liability for selling products that did not meet the law’s lower lead and phthalate levels, which went into effect Feb. 10.
“According to the retailing community, the stay changes nothing,” said David McCubbin, a partner in McCubbin Hosiery, an Oklahoma City manufacturer. “Retailers continue to ask us to test.”
Even though there is no evidence that his company’s hosiery contains lead, his company will be forced to pay more than $500,000 on lead testing over the next year, McCubbin said.
For Swimways Corp., a Virginia Beach, Va.-based manufacturer of water products, the problem isn’t lead, it’s phthalates — compounds often used to soften vinyl. The law banned the sale of children’s products that contained phthalates, even if the parts containing phthalates are not accessible.
Because the law made the new phthalates standard retroactive, Swimways was stuck with inventory it couldn’t sell. Retailers returned or destroyed Swimways merchandise and charged Swimways for the expense. The law cost the 70-employee company more than $1 million, said Anthony Vittone, vice president and general counsel.
The law could cost creators of handmade items their businesses, home-based crafters testified.
Suzanne Lang, owner of Starbright Baby Teething Giraffes in Boalsburg, Pa., created 36 patterns of giraffes last year. To test each of these items for lead and phthalates would cost up to $81,000, she said. She only grossed $4,500 last year.
Unless the law is changed, “thousands of small businesses and crafters will be put out of business in this already tough economic climate,” Lang said.
Rep. Jason Altmire, D-Pa., who chaired the House Small Business Committee panel that held the hearing, pledged to work on a solution to the law’s problems.
“This is just the first step,” he said.
But Altmire blamed “ineffective leadership” at the Consumer Product Safety Commission and “the vagueness of important CPSC guidelines” for most of the problems. He hopes new leadership and a bigger budget for the agency “will lead to a smoother transition to these new regulations.”
Source: http://www.bizjournals.com/
Learn how to create killer content, promote it and use it to generate leads for your business-to-business organization.
05.26.2009 – Arketi Group ( www.arketi.com), a high-tech BtoB public relations and marketing firm consistently recognized as one of the nation's “Top BtoB Agencies”, offers tip to technology PR and marketing pros on how they can position their organization as thought leaders.
Business-to-business technology companies often face two combined hurdles: how to generate content for public relations and marketing campaigns, and how to increase leads for the sales team.
“In order to keep prospects energized and interested in your products or services, public relations and marketing teams must have relevant and compelling content to deliver,” said Mike Neumeier, APR, principal at Arketi Group. “Often companies struggle in developing original content to use for PR and marketing efforts because, simply put, they are focused on delivering their core business. This puts B2B marketers in a bind.”
1) Create killer content
One way to break out of this uncomfortable situation is to commit to a thought leadership strategy grounded in unique industry research. Architecting and executing focused survey campaigns is one of the strongest ways to deliver a unique form of thought leadership that generates persuasive content, and that can be leveraged across multiple marketing avenues.
Creating content your company can own also permits you to highlight your company’s expertise and differentiate it from the competition with fact-based data. By elevating the conversation to trends and issues – and away from features and benefits – you can stake a claim to a true thought leadership position. (For an example, click the Underwriter Survey on Xerox Mortgage Services’ homepage .)
2) Publish and promote your content
Now that the marketing team has content, how can they harness it?
From a PR perspective, news releases, bylined articles or interviews with subject matter experts rank high on the list for using your content. A series of presentations and panel events at trade shows are easy extensions and can be coupled with distributing the survey findings at the event.
In addition, thought leadership-based content also provides the information necessary to drive a series of webinars, whitepapers or direct mail efforts that extend beyond the usual product- or service-based marketing programs. These marketing efforts raise your organization above the expected marketplace messages and position you as a true industry discussion leader with new thinking and ideas. (See this in action for Sprint .)
3) Arm Sales with your content
Every industry has a unique sales cycle, but the common thread for most B2B companies is that the sales force always wants more leads. Today more marketers are using thought leadership-based content to generate leads.
Start by merchandising thought leadership content online. Create a sales sheet highlighting new industry insights and “fast facts” with professionally designed graphics and charts. This becomes a unique collateral piece for the sales team, as well as an effective website download offer that can attract site visitors, increase traffic and grow your leads database.
Survey findings can also be leveraged in customer and prospect e-marketing efforts. For example, pay-per-click campaigns can be constructed to help disseminate the information and also attract prospects to your website.
Thought leadership-based surveys support and complement other marketing tools such as whitepapers, presentations and media coverage. When using these calls-to-action on your website, don’t forget to employ the “give-to-get” model by adding a registration page for to capture the lead, before users can download the item. (Check out StatCom’s 2008 National Survey on Patient Flow Challenges and Technologies.)
With a smart thought leadership program, B2B companies of all sizes can create compelling and insightful content, repurpose it for multiple marketing efforts, and use it to support the lead generation efforts.
Source: http://www.pitchengine.com/
Hong Kong, July 18, Alibaba.com, the most-visited B2B marketplace on the Internet in terms of user traffic, and Hannover Fairs Shanghai Ltd, (HFS), the Chinese subsidiary of Deutsche Messe, a world leading organizer of trade fairs and exhibitions, today signed a strategic partnership to promote CeBIT Asia to Alibaba.com's millions of buyers and sellers.
CeBIT Asia will be held from October 10-13, 2007 at the Shanghai New International Expo Centre and is run by Hannover Fairs China Ltd. The annual event enjoys broad support from the ICT sectors and application industries, professional associations, and boasts a strong lineup of businesses from China and abroad, including Germany, Australia, USA, Korea, and India. Last year, CeBIT Asia attracted 324 exhibitors and 38,238 visitors. This year, the show will join hands with PTC Asia and CeMAT Asia and collectively is expected to draw more than 2,000 exhibitors and 70,000 visitors.
This partnership aims to unite the online and offline trade communities, providing global buyers and sellers with more opportunities to connect and trade. Exhibitors are expected to achieve a higher return on investment as this cooperation will lead to more promotions online and at the trade show, thereby improving deal closing rates.
The announcement is part of the growth of Alibaba.com's Trade Show Partnership program launched in February last year. The CeBIT Asia cooperation is the first phase in a partnership that could eventually include fairs in Europe, the United States and the rest of Asia.
"Our cooperation with Alibaba.com, one of the world's largest online B2B marketplaces, will help us draw more qualified visitors from across the world with a tangible willingness to invest and significantly extend the reach of CeBIT Asia," said Mr. Fu Yu, Managing Director of Hannover Fairs China Ltd. "Moreover, it will effectively expand the exhibition coverage from several days to all year round."
"This is a major step forward in our Trade Show Partnership program," said David Wei, President of Alibaba.com. "CeBIT combines innovative products and quality suppliers with a huge networking platform. Alibaba.com does the same in the virtual world. Electronic components and supplies is one of the most popular categories on Alibaba.com, so CeBIT Asia is an ideal event to kick off our collaboration with Deutsche Messe."
CeBIT Hannover is Deutsche Messe's flagship event and is the world's largest exhibition. It attracted 480,000 international visitors earlier this year. In addition to CeBIT, Deutsche Messe has a large portfolio of leading international events, including Hannover Messe (industrial technology) and Biotechnica (biotechnology). Its main exhibition facility in Hannover, Germany is the world's largest, measuring over one million square meters and attracting 1.79 million trade show visitors per year.
Source: http://news.alibaba.com/
The Israel Diamond Institute Group of Companies (IDI) today launched the third stage in its “Together Works” strategic marketing plan.
Being rolled out throughout 2009, “Together Works” provides support to Israeli diamond manufacturers and exporters while offering real-time assistance and services to the Israeli Diamond Industry’s international trading partners. Stage 3 of the program introduces an unprecedented service especially geared to the Asian markets, a key export target for Israeli diamantaires.
Stage 3 also launches a new seasonal magazine called "Reflections – Diamonds. Fashion. Trends. Clearly." to promote the beauty of diamonds, focusing on jewelry retailers and their customers for 10,000 readers in the US.
In other IDI news, the group also announced a Russian version of the Israeli Diamond Industry Portal (www.israelidiamond.co.il), the definitive B2B website for the Israel trade. The Russian language website comes on the heels of successfully launching English, Hebrew and Chinese version of the website since 2003.
The Israel Diamond Industry Portal, www.israelidiamond.co.il creates a B2B marketplace for the exchange of business contacts and diamond requests that lead to actual transactions. With 7,500 registered users in 125 countries, the portal is a dynamic site, with content being updated throughout the day.
The informative section of the portal is open to all users. Russian members of the diamond and jewelry trade are invited to register as members, free of charge, to gain access to the secure section of the portal which offers information about Israeli companies, and entry into the diamond supply and demand platform.
Source: http://www.jckonline.com/
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