“There is not enough darkness in the entire world to put out the light of even one small candle”, said, Robert Alden. Mr SG Shelby, Chairman of the Bangladesh based Natural Group comes across as an optimist who always see light at the end of the dark tunnel.
The ongoing global recessionary trends have taken their toll of the textile and garment sector in each and every country. Bangladesh is no exception. Exports from the sector have fallen by nearly 30 percent in the first three months of the current year.
Despite that, the Chairman of Natural Group displays a positive exuberance, contrary to the prevailing trends. Set up in 1995, Natural Group now has eight companies under its fold and is spread across the value chain from fabric washing to apparel manufacturing.
Fibre2fashion spoke to Mr SG Shelby regarding the current depressing situation, a fall out of the global economic turmoil and which has created a slowdown unprecedented in history and has happened only once, way back in 1929.
We asked Mr Shelby his opinion on the belief amongst the industry that recession in a way is a boon for emerging countries like Bangladesh, to which he said, “Recession in the world economy is a curse to all under developing countries and it has started to touch Bangladesh and its impact is reflected all over the economy”.
Next we asked him as to what the industry should do in order to seize the opportunity in the current situation, to which he replied by saying, “All should go ahead with a correct and positive attitude and meet the situation head on”.
To another question of the strategies employed by his company to achieve the targets this year, he optimistically said, “We are trying to find out the new opportunities along with those existing, so as to balance this year's target”.
Towards concluding the interview, we requested him to tender his advice to the industry, to face the impact of the crisis head on, to which he gave a very simplistic but important solution by saying, “Industry should adopt and link with the latest technologies”.
Source: Fiber2fashion
GUANGXI YULIN JIABAO MANUFACTURE OF COMMODITY CO., LTD, founded in 1997, is a professional manufacturer that specializes in household articles and kitchen units made from wire, rattan , wood and bamboo. Its standardized production workshops cover a land area of 70000 square meters. Since the establishment of the company, JIABAO has always attached great importance to the development of overseas market. The Overseas Sale Division is composed by 10 energetic young elites.
"To be of best quality, best service and best credit" has always been JIABAO's principle. With the efforts of our employees, our products enjoy good sales in EU, America, Africa, the Middle East countries, etc. During the past few years, our main outlets for export are introduction and promotion of our old customers and friends, company website presentations and fairs both at home and abroad. There are two points in common for buyers who are collected through traditional ways: 1st, they’ve already had settled suppliers; 2nd, they normally pay more attention to the current styles which are hot in their market instead of other new designs.
At this time when there has been an increasingly fierce competition in both domestic and foreign markets, to realize a better development of JIABAO, there is a need to continue to innovate and be creative. However, innovation under the traditional methods is far from enough. Therefore, we decided to have a try of network trade. Choosing a good network platform which has exciting influence is crucial for network trades. JIABAO started to choose B2B website in 2007 and finally, we selected Alibaba.com and became a "Golden supplier" in 2008. The reason why we chose Alibaba.com is that there are many professional traders who come from all over the world getting together in Alibaba.com. What's more, it has good reputation worldwide.
At the beginning, we didn't know how to make our products attractive and how to search big buyers on the B2B website. The service staffs of Alibaba Company come round in person to our company to teach us how to search big buyers and maintain our website. When we got in difficulties in our operation, we can call the Service Line “400-826-1688” for Golden Supplier for help, and could get the good solution from them at the very first time. We also have learned many precious experiences and methods through website traders' forum periodically held in Nanning and some professional training courses provided by Alibaba Company.
With our careful maintenance and constantly update, we gradually got some enquiries from many professional buyers overseas, and got to know many friends from every country by trade manager. One of them is a big American buyer who will visit our booth during The Spring Fair this year to conduct a face to face negotiation with us. Meanwhile, we grasped the market’s trend through this B2B website so that we can keep on designing and creating products to win the end-users' favor.
Source: Alibaba
ATLANTA - (Business Wire) In this economy, sales reps can feel like they’re searching for the proverbial needle in a haystack when seeking qualified leads. USA Financial Marketing® changed that paradigm using Silverpop Engage B2B’s powerful marketing automation solution to score and nurture leads, increasing the number of qualified leads sent to sales by 50 percent.
USA Financial is an independent marketing organization that wholesales annuities and life insurance, and provides independent financial advisers marketing and financial adviser tools. The company's marketing team was delivering hundreds of leads to sales every month, but it was unable to determine the quality of the leads. The marketing technologies USA Financial employed provided no insight into its marketing programs' effectiveness or ROI, and wasn’t integrated with technologies used by the sales force.
"Both our marketing and sales teams were frustrated," said Raeanne Thompson, vice president of marketing services, USA Financial. "The sales team was spending too much time trying to determine if prospects were qualified, and most of the leads marketing turned over to sales were ultimately not converting into opportunities."
USA Financial worked with The Annuitas Group, a Silverpop Engage B2B strategic partner, to help it build a lead-management process that included database segmentation, lead qualification, lead scoring and lead nurturing. Using surveys powered by Engage B2B, USA Financial began to ask prospects questions that captured important qualifying data. As more information about each lead came in, Silverpop’s Engage B2B lead scoring capabilities would automatically identify prospects that would benefit from a nurture program as well as those ready to be routed to sales.
"Because Engage B2B is integrated with Salesforce.com, our sales team can feed reporting data back into the marketing solution," Thompson said. "This allowed us to implement a closed-loop system that gave valuable insights to both sales and marketing."
“Companies benefit from a closed-loop marketing system that helps ensure cross-organizational data consistency, aligns sales and marketing goals and provides a view into leads at each stage of the sales cycle,” said Bill Nussey, CEO of Silverpop. “It allows marketers to send qualified leads directly to each sales representative's CRM view, allowing the sales team to focus its time and energy on leads that are ready to buy.”
In addition to helping marketing better qualify leads, USA Financial uses Engage B2B to communicate with prospects and increase attendance at its monthly Discovery Day event, a major conversion driver in which potential clients get hands-on training in the company’s products and services.
"There is a 70 percent likelihood that once a financial adviser attends our Discovery Day event, the adviser will engage with USA Financial and implement the strategies and services we provide," Thompson said. "Because we are engaging with much more highly qualified advisers, the number of Discovery Day attendees has increased significantly, which has a considerable impact on the success of our marketing program."
Before Engage B2B, USA Financial would spend thousands of dollars to launch a program and not know how effective it was. Today, they can monitor the success and performance of their campaigns. "We can move forward with the marketing tactics and channels that provide us the most 'bang for the buck,'" Thompson said.
Source: http://www.earthtimes.org/
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