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B2B marketing moving dollars online

| Monday, June 01, 2009

One of the trends coming out of the recession appears to be the shift to online marketing for many b2b companies with a recent report backing up that theory.

eMarketer reports that a joint study from MarketingProfs and Forrester Research finds that two-thirds of respondents say their budgets would stay the same or increase in 2009. However, while these companies are not decreasing their marketing spending, they are shifting where their dollars go.

The report finds that 47 percent of b2b companies said they plan to increase spending on search engine marketing (SEM) this year while 34 percent said they will increase spending on blogs, according to eMarketer.

In fact, blogs appear to be the biggest winner in this study with only 7 percent of b2b companies saying they plan to cut their budget allocations to blogs. By contrast, 55 percent said they will cut spending on print advertising - the largest percentage on the list.

A report earlier this month from Outsell found that 74 percent of small b2b advertisers will increase or maintain spending in 2009 with another 60 percent of large b2b advertisers expected to do the same. Much of these dollars will end up going to online marketing with the report finding that the category will see an 8.2 percent increase over 2008.

Source: http://www.komarketingassociates.com/

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Silverpop lead-management app introduces graphical interface

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Atlanta—Online marketing company Silverpop Systems has added a “drag and drop” graphical interface to its Silverpop Engage B2B demand-generation application, for easier visualization of the marketing-sales funnel.

Engage BtoB (formerly called Vtrenz, prior to the company’s acquisition of Vtrenz Inc. in 2007) now allows users to create and visualize campaign flow, graphically showing sales lead pathways from inquiry to conversion. Campaign tracking can include single-track drip programs to complex multiple-track campaigns with yes/no decision points, automatically moving prospects down appropriate paths, according to the company.

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Industry Group Urges Protection of Technology Suppliers in GM Bankruptcy

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Wants Auto Supplier Support Program to include manufacturing technology providers

The Association For Manufacturing Technology, on June 1, urged the U.S Congress and the Administration to protect the manufacturing technology supplier base in the wake of GM's Chapter 11 bankruptcy filing.

"While it is unfortunate to see an industry icon such as GM fall into insolvency, the association also recognizes that bankruptcy can often lead to a company emerging leaner, more responsive and with a business plan that is more likely to lead to success than the status quo. Manufacturing technology suppliers are a crucial component to ensuring that a revived GM is once again a top international competitor, with the ability to produce the most advanced vehicles in the world. But if government fails to act, a number of those technology suppliers might not exist to further the mission of a revitalized American automotive industry," AMT said.

"One critical action that government can take right now is to expand the Auto Supplier Support Program to include manufacturing technology providers up and down the supply chain, as currently they are not receiving any direct funds from the program," said Douglas K. Woods, AMT President. "Additionally, GM has so far received $19.4 billion from the federal government to cover operations and losses. The total could reach as much as $50 billion in government support. Some portion of the additional funds should be funneled toward its key manufacturing technology providers."

The group said that it "implores the Administration and Congress to ensure that automotive supply chain participants are protected and also encouraged to continue toward the rebuilding of GM. Without them, American manufacturing faces a bleak, uncertain future."

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Business To Business Prospecting By Rhino Telemarketing

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We specialize in business to business (B2B) telemarketing. We have a proven pay for performance system and have experience setting appointments and b2b prospecting-lead generation in many industry’s including: Insurance, High Tech, janitorial, Accounting, Payroll, Merchant Services (POS), SEO Local Search, Print Advertising, Employee Benefits, and more.

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Our proven lead generation system is highly effective in that we are experts at getting past gatekeepers and gaining interest from decision makers including making sure there is a budget for your product or service.

We offer short term agreements (10 appointment minimum) All new projects are looked at on a case-by-case basis and can be as low as $50.00 per qualified lead or appointment.

Long term agreements (monthly contracts) are earned after you want lock in a long term project.

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Japanese textile major & Vardhman Group sign JV

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Nisshinbo Textile Inc, Japan and the Indian textiles major, Vardhman Group will set up a joint venture company to manufacture shirts in Ludhiana in Punjab, India, which will be exported as well as sold in the domestic markets, with Nisshinbo looking after export markets and Vardhman, local markets.

Nisshinbo is a world-class textile manufacturer, with comprehensive operations including spinning, weaving, knitting, finishing and sewing and the Vardhman Group is one of the largest textile conglomerates in India having footprints in specialized yarns, fabrics, sewing threads and acrylic fibre.

Fibre2fashion spoke to a senior company official at Nisshinbo Textile Inc in Japan, who confirmed the news of the joint venture with the Vardhman Group. The JV will install 250 stitching machines and will have an output of 1.2 million shirts per annum, which will be gradually increased to 1.8 million units per year.

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