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Apparel exports grow 4% to $10.13 bn in FY09

| Saturday, May 23, 2009

Apparel exports rose over four per cent to $10.13 billion in 2008-09 as against $9.68 billion in the previous year.

Apparel Exports Promotion Council (AEPC) Chairman Rakesh Vaid attributed the reason for the growth to robust performance witnessed in the first two months -- April and May in 2008, after that there was a slowdown during the last six months of the fiscal.

Vaid, who is in Tirupur to attend the 3-day 28th India Knit Fair, told reporters that the recession usually put pressure on prices only, particularly in apparel industry. Due to the constant increase in the population, the demand for apparels was always on the upper side.

Asked about the situation this fiscal, he said it was projected to register a growth rate of seven per cent.

However, compared to India, other Asian countries like China, Bangladesh and Indonesia had registered exponential growth of 15, 20 and 35 per cent, respectively, Vaid said.

A wide range of spring and summer collections of apparels and readymade garments were on display at the fair.

Source: http://www.business-standard.com/

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Viyellatex Group first garment Co to install ERP package

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To stay in tune with the latest in cutting edge technology and also to remain globally competitive, more and more garment manufacturing companies are adopting the latest in information technology innovation.

The multifaceted Viyellatex Group is the first garment manufacturer in the country to adopt the Enterprise Resource Planning platform of SAP, Germany, by investing around US $2 million.

The biggest advantage the garment units have by implementing the latest in IT solutions is that greater efficiency can be attained in cutting, knitting, dyeing and finishing in the whole process of apparel manufacturing process.

Source: http://www.fibre2fashion.com/

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Britain garment manufacturer moves operations to Cambodia

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PHNOM PENH, May 11 (Xinhua) -- A major garment manufacturer will move its product development center from the United Kingdom to Cambodia, a sign, according to some experts, that despite the effects of the economic crisis, the Cambodian garment sector continues to remain internationally competitive, local media reported on Monday.

Britain company New Island Clothing is setting up "a high level standards product development center," making the company one of the first to conduct the whole garment-production process -- from development to the placement of orders -- in Cambodia, New Island General Manager Kevin Plenty was quoted by the Cambodia Daily as saying.

The company, which has been in Cambodia for nine years and produces up to 75,000 men's shirts per week, had decided to set up the center here because it makes "the whole production process quicker for our customers," as the majority of materials come from the ASEAN region, said Plenty.

Kaing Monika, external affairs manager of the Garment Manufacturers Association in Cambodia (GMAC) said New Island's strategy showed the factory's "long-term vision and commitment in Cambodia," adding that most Cambodian factories only do "cut, make and trim" -- a production formula in which raw materials and designs are supplied and factories only really stitch the clothes together.

Tuomo Poutiainen, chief technical adviser for the International Labor Organization's garment sector program Better Factories Cambodia, said New Island's decision was "very positive for industry" and showed there was "enough confidence in the Cambodian garment sector to invest even in bad times."

Hundreds of factories have constituted the backbone of the garment sector of Cambodia, which used to generate above 70 percent of its total annual export volumes.

However, due to the global financial crisis and rising labor disputes, at least 60 garment factories have been closed and more than 50,000 garment workers lost their jobs since late 2008 and the sector's export volumes have also seen an obvious slide in the first quarter of this year.

But Plenty said he believed that the industry will see an economic turnaround within six months, and that he is not the only one within the garment industry to feel that way.

Source: http://news.xinhuanet.com/

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Financial Times launches new B2B direct marketing campaign

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The Financial Times is launching a new B2B direct marketing campaign designed to target media planners and buyers in the EMEA region, in conjunction with Touch DDB and DDB London. The campaign entitled ‘A Complete Spotter’s Guide to the World’s Most Elusive Breeds’ will launch with a teaser email on 30 April, followed by a direct mail pack on 6 May and a refreshed media toolkit at www.ft.com/advertising.

The direct mail brings to life how media planners and buyers can more effectively target an elusive high value audience using a combination of advertising space in FT print and online products. With a bird spotting theme, a guide profiles six audience ‘breeds’ – including the high net worth individual, the business decision maker, the entrepreneur, the client facing professional, the financial professional and the opinion leader.

A pack with the guide and an FT branded pair of binoculars will be sent to approximately 300 existing contacts while the guide will also be delivered separately to 1,000 further recipients.

Caroline Halliwell, Director of Brand & B2B Marketing at the Financial Times, said: “The campaign has been created to position the FT as the most effective and efficient route to reach the world’s most influential and affluent people. That’s why the FT is such an important media choice for advertisers.”

Guy Bradbury, executive creative director at Touch DDB, added: “Communicating with media buyers, the savvy and difficult to reach audience, can be a real challenge but with this piece we’ve really hit the nail on the head, creating something memorable, amusing and demonstrative that the FT is the smartest way to reach high-quality audiences for a wide range of products. This idea was all about creating something pertinent to media buyers, something they would keep referring to but also enjoy reading and in doing so consider the FT more often.”

The newly designed FT online media toolkit created by OneBite will feature a free trial subscription to FT.com which will allow agencies to sign up to email bulletins and keyword alerts on their clients, competitors and industry sectors. It will also include case studies, research, audience information, product highlights and information about FT strategic solutions and digital innovations.

Source: http://mnilive.com/?p=3272

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