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‘Face crisis with correct & positive attitude’ – CEO, Natural Group

| Wednesday, April 22, 2009

“There is not enough darkness in the entire world to put out the light of even one small candle”, said, Robert Alden. Mr SG Shelby, Chairman of the Bangladesh based Natural Group comes across as an optimist who always see light at the end of the dark tunnel.

The ongoing global recessionary trends have taken their toll of the textile and garment sector in each and every country. Bangladesh is no exception. Exports from the sector have fallen by nearly 30 percent in the first three months of the current year.

Despite that, the Chairman of Natural Group displays a positive exuberance, contrary to the prevailing trends. Set up in 1995, Natural Group now has eight companies under its fold and is spread across the value chain from fabric washing to apparel manufacturing.

Fibre2fashion spoke to Mr SG Shelby regarding the current depressing situation, a fall out of the global economic turmoil and which has created a slowdown unprecedented in history and has happened only once, way back in 1929.

We asked Mr Shelby his opinion on the belief amongst the industry that recession in a way is a boon for emerging countries like Bangladesh, to which he said, “Recession in the world economy is a curse to all under developing countries and it has started to touch Bangladesh and its impact is reflected all over the economy”.

Next we asked him as to what the industry should do in order to seize the opportunity in the current situation, to which he replied by saying, “All should go ahead with a correct and positive attitude and meet the situation head on”.

To another question of the strategies employed by his company to achieve the targets this year, he optimistically said, “We are trying to find out the new opportunities along with those existing, so as to balance this year's target”.

Towards concluding the interview, we requested him to tender his advice to the industry, to face the impact of the crisis head on, to which he gave a very simplistic but important solution by saying, “Industry should adopt and link with the latest technologies”.

Source: Fiber2fashion

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