Hong Kong, July 18, Alibaba.com, the most-visited B2B marketplace on the Internet in terms of user traffic, and Hannover Fairs Shanghai Ltd, (HFS), the Chinese subsidiary of Deutsche Messe, a world leading organizer of trade fairs and exhibitions, today signed a strategic partnership to promote CeBIT Asia to Alibaba.com's millions of buyers and sellers.
CeBIT Asia will be held from October 10-13, 2007 at the Shanghai New International Expo Centre and is run by Hannover Fairs China Ltd. The annual event enjoys broad support from the ICT sectors and application industries, professional associations, and boasts a strong lineup of businesses from China and abroad, including Germany, Australia, USA, Korea, and India. Last year, CeBIT Asia attracted 324 exhibitors and 38,238 visitors. This year, the show will join hands with PTC Asia and CeMAT Asia and collectively is expected to draw more than 2,000 exhibitors and 70,000 visitors.
This partnership aims to unite the online and offline trade communities, providing global buyers and sellers with more opportunities to connect and trade. Exhibitors are expected to achieve a higher return on investment as this cooperation will lead to more promotions online and at the trade show, thereby improving deal closing rates.
The announcement is part of the growth of Alibaba.com's Trade Show Partnership program launched in February last year. The CeBIT Asia cooperation is the first phase in a partnership that could eventually include fairs in Europe, the United States and the rest of Asia.
"Our cooperation with Alibaba.com, one of the world's largest online B2B marketplaces, will help us draw more qualified visitors from across the world with a tangible willingness to invest and significantly extend the reach of CeBIT Asia," said Mr. Fu Yu, Managing Director of Hannover Fairs China Ltd. "Moreover, it will effectively expand the exhibition coverage from several days to all year round."
"This is a major step forward in our Trade Show Partnership program," said David Wei, President of Alibaba.com. "CeBIT combines innovative products and quality suppliers with a huge networking platform. Alibaba.com does the same in the virtual world. Electronic components and supplies is one of the most popular categories on Alibaba.com, so CeBIT Asia is an ideal event to kick off our collaboration with Deutsche Messe."
CeBIT Hannover is Deutsche Messe's flagship event and is the world's largest exhibition. It attracted 480,000 international visitors earlier this year. In addition to CeBIT, Deutsche Messe has a large portfolio of leading international events, including Hannover Messe (industrial technology) and Biotechnica (biotechnology). Its main exhibition facility in Hannover, Germany is the world's largest, measuring over one million square meters and attracting 1.79 million trade show visitors per year.
Source: http://news.alibaba.com/
CeBIT Asia will be held from October 10-13, 2007 at the Shanghai New International Expo Centre and is run by Hannover Fairs China Ltd. The annual event enjoys broad support from the ICT sectors and application industries, professional associations, and boasts a strong lineup of businesses from China and abroad, including Germany, Australia, USA, Korea, and India. Last year, CeBIT Asia attracted 324 exhibitors and 38,238 visitors. This year, the show will join hands with PTC Asia and CeMAT Asia and collectively is expected to draw more than 2,000 exhibitors and 70,000 visitors.
This partnership aims to unite the online and offline trade communities, providing global buyers and sellers with more opportunities to connect and trade. Exhibitors are expected to achieve a higher return on investment as this cooperation will lead to more promotions online and at the trade show, thereby improving deal closing rates.
The announcement is part of the growth of Alibaba.com's Trade Show Partnership program launched in February last year. The CeBIT Asia cooperation is the first phase in a partnership that could eventually include fairs in Europe, the United States and the rest of Asia.
"Our cooperation with Alibaba.com, one of the world's largest online B2B marketplaces, will help us draw more qualified visitors from across the world with a tangible willingness to invest and significantly extend the reach of CeBIT Asia," said Mr. Fu Yu, Managing Director of Hannover Fairs China Ltd. "Moreover, it will effectively expand the exhibition coverage from several days to all year round."
"This is a major step forward in our Trade Show Partnership program," said David Wei, President of Alibaba.com. "CeBIT combines innovative products and quality suppliers with a huge networking platform. Alibaba.com does the same in the virtual world. Electronic components and supplies is one of the most popular categories on Alibaba.com, so CeBIT Asia is an ideal event to kick off our collaboration with Deutsche Messe."
CeBIT Hannover is Deutsche Messe's flagship event and is the world's largest exhibition. It attracted 480,000 international visitors earlier this year. In addition to CeBIT, Deutsche Messe has a large portfolio of leading international events, including Hannover Messe (industrial technology) and Biotechnica (biotechnology). Its main exhibition facility in Hannover, Germany is the world's largest, measuring over one million square meters and attracting 1.79 million trade show visitors per year.
Source: http://news.alibaba.com/
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