Cox&Kings is gearing up to launch new travel marketplace in India, Ezeego1.com, in the second half of May. (4/24/2006)
Neelu Singh, the newly appointed chief operating officer of ezeego1.com said the ezeego1 is unique in a way as it is a travel meta-search site with booking capabilities. “It is a platform where suppliers and end customers meet to get real time information and transaction capability online. All travel providers, both online and offline, will be represented on ezeego1,” said Singh.
“The portal offers a real time web based booking engine, which is seamlessly integrated to the mid and back office. It is the only reservation system that offers dynamic packaging of all services with real inventory. Simply put, you get instant pricing and confirmation, which means that the information and booking status is all real time.”
Ezeego1 is headquartered in Mumbai and has branches in New Delhi, Chennai and Kolkata. The total investment in the travel portal is expected to be US$22.7 million. In the initial phase US$4.54 million has already been invested. Cox&Kings and its promoters have made the initial investment in this venture and in course of one to two years, this stake would be reduced to a minority.
According to the company, Ezeego1’s business model is based on three parameters. The first is the B2B, where the travel agent is provided with an email ID and password. All products on the site are commissionable to the agent and they would enjoy preferential pricing.
The second is the franchisee route where close to 100 franchisees would be appointed across India in the first year of operation. These locations would be called Ezeego1 shops. All shops will have a distinct look and feel to make it easily recognisable. Finally, the B2C model where the customer comes onto the site and books his holidays. The customer can book his air travel, hotel accommodation, car rental and also obtain his travel insurance. In order to provide customer flexibility we have introduced both online and offline payment options.
For Ezeego1, the company has already tied up with hundreds of hotels and large number of airlines across the world to provide not only real time availability but also booking capability. Ezeego1 has introduced a Supplier Module, which enables all service providers to control their inventory and price.
“Inventory management is instant as services can be updated at the click of a button. We also provide XML interface to many of our suppliers through our site,” said Singh.
Ezeego1 provides the reach to all suppliers to tap into the agent base in India, which is about 10,000 out of which close to 6,000 of them are in the Tier II cities in India.
“The sheer size of the country makes it rather difficult to reach out to all agents in India. Ezeego1 is the solution. It would market this portal across India through various media outlets such as television, radio and print amongst others. This would directly benefit all suppliers on the site,” added Singh.
“The portal offers a real time web based booking engine, which is seamlessly integrated to the mid and back office. It is the only reservation system that offers dynamic packaging of all services with real inventory. Simply put, you get instant pricing and confirmation, which means that the information and booking status is all real time.”
Ezeego1 is headquartered in Mumbai and has branches in New Delhi, Chennai and Kolkata. The total investment in the travel portal is expected to be US$22.7 million. In the initial phase US$4.54 million has already been invested. Cox&Kings and its promoters have made the initial investment in this venture and in course of one to two years, this stake would be reduced to a minority.
According to the company, Ezeego1’s business model is based on three parameters. The first is the B2B, where the travel agent is provided with an email ID and password. All products on the site are commissionable to the agent and they would enjoy preferential pricing.
The second is the franchisee route where close to 100 franchisees would be appointed across India in the first year of operation. These locations would be called Ezeego1 shops. All shops will have a distinct look and feel to make it easily recognisable. Finally, the B2C model where the customer comes onto the site and books his holidays. The customer can book his air travel, hotel accommodation, car rental and also obtain his travel insurance. In order to provide customer flexibility we have introduced both online and offline payment options.
For Ezeego1, the company has already tied up with hundreds of hotels and large number of airlines across the world to provide not only real time availability but also booking capability. Ezeego1 has introduced a Supplier Module, which enables all service providers to control their inventory and price.
“Inventory management is instant as services can be updated at the click of a button. We also provide XML interface to many of our suppliers through our site,” said Singh.
Ezeego1 provides the reach to all suppliers to tap into the agent base in India, which is about 10,000 out of which close to 6,000 of them are in the Tier II cities in India.
“The sheer size of the country makes it rather difficult to reach out to all agents in India. Ezeego1 is the solution. It would market this portal across India through various media outlets such as television, radio and print amongst others. This would directly benefit all suppliers on the site,” added Singh.
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