The creative boundaries of innovation have been pushed to the max with the latest pioneering online campaign created for Huntsman's Araldite® Adhesives by Ware Anthony Rust (WAR).
WAR's original brief was to develop a simple email campaign to increase customer dialogue and encourage interaction with their local Araldite® sales manager. WAR took the idea one step further and developed the concept of using a real live person to engage with the audience online.
Customers click on a website banner 'Ask the Expert' and are taken to a simulated movie, where a virtual expert encourages them to ask a question. The pre-recorded footage consists of an actor delivering a series of scripted lines to the camera, edited to work as an interactive tool. The illusion of a real live expert is all the more convincing when he remembers the visitor if they choose to return and pose another question.
Confident in their expertise, Huntsman sent structural engineers across Europe an email challenging them to come up with an adhesive-related question the expert couldn't answer and they responded in droves.
WAR account director Gareth Brookman commented: 'The campaign is a great example of the way we're embracing the new digital opportunities and executing them with good old fashioned strategic insight and creativity. The way the movie is scripted and edited essentially predicts how most conversations will go - so users feel they are almost interacting with a live person online. It's been very successful in dramatising the expert credentials of the brand, opening up dialogues and relationships with our target audience, and providing hard sales leads for Huntsman.'
WAR provides a seamless communications service for a host of clients in B2C, B2B and healthcare sectors, bringing together talented and creative individuals with specific expertise in their own fields.
The agency disciplines of advertising, design, public relations, interactive and direct marketing are blended to give clients holistic, strategic and creative campaigns, or offered independently to suit client needs.
WAR works with international and national companies based across the UK and overseas including: Multiyork, Van Dal, Acushnet (Titleist, FootJoy and Cobra), Johnson & Johnson, Huntsman (Araldite), Corgi Toys, Corinthian, Sekonda, Mundipharma, Plasti-kote, Linx Printing Technologies, Visa Europe, Zapf Creation, Stream Foods and Cambridgeshire Horizons.
reference: http://war.uk.com
WAR's original brief was to develop a simple email campaign to increase customer dialogue and encourage interaction with their local Araldite® sales manager. WAR took the idea one step further and developed the concept of using a real live person to engage with the audience online.
Customers click on a website banner 'Ask the Expert' and are taken to a simulated movie, where a virtual expert encourages them to ask a question. The pre-recorded footage consists of an actor delivering a series of scripted lines to the camera, edited to work as an interactive tool. The illusion of a real live expert is all the more convincing when he remembers the visitor if they choose to return and pose another question.
Confident in their expertise, Huntsman sent structural engineers across Europe an email challenging them to come up with an adhesive-related question the expert couldn't answer and they responded in droves.
WAR account director Gareth Brookman commented: 'The campaign is a great example of the way we're embracing the new digital opportunities and executing them with good old fashioned strategic insight and creativity. The way the movie is scripted and edited essentially predicts how most conversations will go - so users feel they are almost interacting with a live person online. It's been very successful in dramatising the expert credentials of the brand, opening up dialogues and relationships with our target audience, and providing hard sales leads for Huntsman.'
WAR provides a seamless communications service for a host of clients in B2C, B2B and healthcare sectors, bringing together talented and creative individuals with specific expertise in their own fields.
The agency disciplines of advertising, design, public relations, interactive and direct marketing are blended to give clients holistic, strategic and creative campaigns, or offered independently to suit client needs.
WAR works with international and national companies based across the UK and overseas including: Multiyork, Van Dal, Acushnet (Titleist, FootJoy and Cobra), Johnson & Johnson, Huntsman (Araldite), Corgi Toys, Corinthian, Sekonda, Mundipharma, Plasti-kote, Linx Printing Technologies, Visa Europe, Zapf Creation, Stream Foods and Cambridgeshire Horizons.
reference: http://war.uk.com
0 comments:
Post a Comment