LONDON - Business-to-business research agency B2B International has adopted the Confirmit Horizons platform to support all its web and telephone interviews, claiming to be the first industry organization to do so.
Confirmit Horizons is an on-demand market research platform for customer and employee feedback.
B2B International will use the new platform to support its telephone and web research through its on-demand delivery model, removing the need to install software.Confirmit Horizons' software-as-a-service (Saas) model was a key factor in choosing it as the best platform for B2B International, said director Nick Hague, because it lowers costs and ensures security.
The Confirmit Reportal module enables the agency to carry out analysis and reporting of its combined web and telephone survey results, presenting detailed information to its clients in a variety of formats, including dashboard reports.
The Saas model also provides instant scalability to B2B International via the internet.
Once up and running with the platform at its UK operation, the agency plans to roll out the system to its staff and field workers in China and the US.
Hague said: "Many of the projects we run combine web and telephone interviewing activities. Confirmit Horizons removes the need for us to duplicate work for our telephone and web project.
"This will not only save us time and effort in the creation and delivery of surveys, but will also speed up our service to clients."
source: http://www.brandrepublic.com/
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