Cape Business Publishing launches diversified communications division

Cape Business Publishing Group LLC is expanding with the launch of a new division, Cape Business Communications, designed to provide a full array of marketing services and support.

“This is a natural outgrowth of our magazines and Web sites,” said Co-Publisher Glenn Ritt, who will be managing Cape Business Communications. “Many businesses have been asking us to support them beyond magazine advertising – especially in the current economy, which may be the most challenging we have experienced in our lifetimes,” he noted.

“Many advertisers recognize this is not the time to shrink from the marketplace. It is precisely during times like these that they must increase their market share,” said Robert Viamari, co-publisher. “The new division is a wonderful way for us to help position businesses on the Cape and South Shore for future growth.”

Ritt noted that some businesses may not have sufficient marketing and communications resources within the company. “As an independent partner, we can help them cost-effectively reach new customers and clients, while nourishing current ones. All this by leveraging the same rich resources we use every day to publish our magazines and Web sites,” he said.

“Being an advertiser with us is only the beginning,” emphasized Ritt, who brings four decades of experience to the communications and marketing fields. Cape Business Communications will provide an array of paid support services, including advertising, communications, custom publishing, design, event planning, market research, digital strategies, target marketing and strategic planning.

In 2009, the new division will emphasize business communications, events and custom publishing – ranging from magazines and annual reports to newsletters in print and online.

“As a publishing company, we constantly receive press releases by e-mail or snail mail. As a consumer of these overtures, we understand which ones are effective and why. We are very well positioned to help businesses get it right,” said Ritt. “It’s about making news and creating an impact.”

At the same time, many companies – large and small – do not fully appreciate the power and ability they possess to get their messages clearly and economically to specific audiences, even individual customers, beyond traditional press coverage.

“While the new division is designed to address the growing needs of our current advertisers, we anticipate that Cape Business Communications welcomes new clients who wish to also leverage our magazines, which are mailed directly to nearly 20,000 business addresses south of Boston and nearly 20,000 of the highest-valued homes on Cape Cod. Where else can a company reach so many potential customers as part of its communications and direct marketing plan?” said Ritt.

One mission of Cape Business Communications will be to help regional companies connect more effectively on Cape Cod, which brings unique challenges because of its small business composition and ever-growing second-home population. “In recent months in particular, we have been approached by companies that lack the manpower or expertise to effectively reach this very attractive, wealthy – but somewhat elusive – market. Until now, we have not been positioned to help,” said Ritt.

A major strength of Cape Business Communications will be its ability to leverage the publishing company’s extensive database of businesses and homes as well as its array of printing resources under the management of co-publisher Ernie Johnson.

Cape Business Communications also will expand the company’s events business. “In addition to our own workshops, seminars and conferences, we plan to organize and promote individual company initiatives,” Ritt said. The new division will be responsible for managing Business Connect 2009, the company’s annual B2B conference that is scheduled for November.

Cape Business Communications is not designed to be all things to all businesses. “Our most important mission moving forward is to assure a client’s immediate success while also building a long-term, mutually beneficial relationship. If we are confident we have the resources, time and expertise to accomplish that, we can be the right match,” Ritt emphasized.

Source: http://www.capebusiness.net/