Its boom time for flex board manufacturers

SIVAKASI (TN): Flex board manufacturers in Tamil Nadu have never had it so good with several political parties placing orders with units here and business turnover expected to touch Rs 100 crore during this ‘election season’ despite the global meltdown.

Sivakasi, famous for its cracker units and master printers, is bustling with activity with orders coming in droves daily with the Election Commission announcing the dates for the Lok Sabha polls. There has been a spurt in demand for flex boards and banne rs following the Election Commission banning ‘wall advertisements’ and ‘wall posters,’ trade sources said.

Major parties including the Congress, the BJP, the DMK and the AIADMK, have placed orders to the tune of several crores. “The advantage with the flex banners is that they can be used in the next elections also if you preserve them properly,” a flex banne r manufacturer said.

“Earlier Sivakasi used to do printing of posters for all political parties. Now the printing of flex boards is spread out throughout India. Printers in Chennai, Madurai, Mumbai and Kolkata are specialising in printing of the boards,” said Murugesan, a fo reman in a leading printing company.

Source: http://www.thehindubusinessline.com/