TNT Outguns Royal Mail According To Survey

TNT has been classed a top 100 Business Superbrand ahead of rival Royal Mail in a recent YouGov survey of the UK’s strongest B2B brands for 2009, having risen 31 places in the league table since last year.

The survey was commissioned by Business Superbrands UK Ltd and canvassed the views of more than 1500 business professionals. Within the list of top 500 brands, TNT is ranked 87, ahead of Royal Mail at 99, its leading competitor in the UK postal market.

The announcement comes as TNT Post, the UK mailing arm of global parent company TNT, celebrates its fifth anniversary of becoming a downstream access provider in the UK mail market. Since signing the agreement in April 2004, TNT Post has made great strides in its mailing proposition for UK businesses. In the last 12 months, TNT Post’s downstream access business has experienced a 25 per cent growth in its mailing volumes and the company now handles 2.25 billion items as year. With its broad range of services, TNT Post enables both businesses large and small to benefit from the high quality and innovative services that competition has brought to the postal market.

Nick Wells, Chief Executive, TNT Post commented: “Our year-on-year rise in the Superbrand table highlights TNT’s continued success in the UK market through the TNT Express (express delivery) and TNT Post (downstream access mailing) brands.

“We are proud to hold the prestigious superbrand ranking, with the two UK divisions supporting the global TNT brand and ensuring its continued success in the UK. The continued market innovation of TNT Post, for example, has opened up the UK mailing market for small volume mailers, through initiatives such as web-based post fulfilment service, TNT-it, and PremierSort Flex, for adhoc and small volume mailings.”

Building on its superbrand status, TNT Post continues to redefine the market with innovative products and initiatives that enhance its service to customers. Recent developments and achievements include:

* contributing to customers’ strategies on CSR by helping them to become more ‘green’ in their mailings, having launched both a carbon neutral and a carbon reduction mail service. Both services meet the BSi’s PAS 2020 standard.

* TNT-it, the new web-based service for small volume business mailers provides the opportunity for SMEs to benefit from postal savings for the first time. It simplifies the postal process and helps reduce an organisation’s carbon footprint.

* yourStamp, a service that allows TNT Post’s business customers to design their own stamps for use on their customer mailings. The new stamp aims to help TNT Post customers create a more personalised look to their everyday mailings. In addition, yourStamp has been introduced to aid consumer cut-through and improve response rates on customers’ direct mail (DM).

Source: http://www.hellmail.co.uk/