Hong Kong, July 20, 2007 - Alibaba.com, the most-visited B2B marketplace on the Internet in terms of user traffic, and Koelnmesse, one of the world's largest trade fair organizers, today formed a strategic alliance covering joint marketing activities for trade fairs in Asia.
Alibaba.com and Koelnmesse will initially collaborate to promote the China International Hardware Show, the world's second largest hardware show, and leading food fairs including Sweets China, International Sweet&SnackTec China 2007, World of Food China and International FoodTec China. The two companies intend to explore a similar partnership arrangement for trade fairs in Europe.
"This alliance is a win-win for both parties," said Mr. Michael Dreyer, Vice President Asia Pacific, Koelnmesse. "We are confident that Alibaba.com's Trade Show Partnership program will help us effectively promote our events to the online community and bring in more participants. Alibaba.com will benefit by promoting their online service to buyers and sellers who participate in our events."
David Wei, President of Alibaba.com, said, "We are delighted that Koelnmesse, one of the world's premier trade show organizers, has joined our Trade Show Partnership program. Our strength in Asia and Koelnmesse's well-established base in Europe complement each other well. By working together, we can become an even more powerful facilitator of world trade for buyers and sellers everywhere."
Alibaba.com's Trade Show Partnership program is bringing together the combined forces of leading trade fair and exhibition companies and one of the world's largest online B2B marketplaces. This partnership is aimed at increasing attendance at Koelnmesse trade shows, promoting Alibaba.com to Koelnmesse's international and German domestic customers and giving exhibitors and buyers the benefit of the best sourcing opportunities online and offline.
In 2006, Koelnmesse held its three food fairs in Shanghai concurrently for the first time, creating immense synergy for different sectors of the food production chain. The fairs received almost 30,000 trade visitors and featured around 500 exhibitors.
Around the world, Koelnmesse organized 74 trade fairs and exhibitions last year in over 25 trade sectors, including major trade fairs such as International Hardware Fair/PRACTICAL WORLD, Asia-Pacific Sourcing, spoga + gafa, Anuga and ISM. Its main exhibition ground in Cologne, Germany attracts around two million buyers from more than 200 countries every year. For more information on Koelnmesse trade fairs and events abroad, please visit www.koelnmesse.com.
source: http://news.alibaba.com/
Alibaba.com and Koelnmesse will initially collaborate to promote the China International Hardware Show, the world's second largest hardware show, and leading food fairs including Sweets China, International Sweet&SnackTec China 2007, World of Food China and International FoodTec China. The two companies intend to explore a similar partnership arrangement for trade fairs in Europe.
"This alliance is a win-win for both parties," said Mr. Michael Dreyer, Vice President Asia Pacific, Koelnmesse. "We are confident that Alibaba.com's Trade Show Partnership program will help us effectively promote our events to the online community and bring in more participants. Alibaba.com will benefit by promoting their online service to buyers and sellers who participate in our events."
David Wei, President of Alibaba.com, said, "We are delighted that Koelnmesse, one of the world's premier trade show organizers, has joined our Trade Show Partnership program. Our strength in Asia and Koelnmesse's well-established base in Europe complement each other well. By working together, we can become an even more powerful facilitator of world trade for buyers and sellers everywhere."
Alibaba.com's Trade Show Partnership program is bringing together the combined forces of leading trade fair and exhibition companies and one of the world's largest online B2B marketplaces. This partnership is aimed at increasing attendance at Koelnmesse trade shows, promoting Alibaba.com to Koelnmesse's international and German domestic customers and giving exhibitors and buyers the benefit of the best sourcing opportunities online and offline.
In 2006, Koelnmesse held its three food fairs in Shanghai concurrently for the first time, creating immense synergy for different sectors of the food production chain. The fairs received almost 30,000 trade visitors and featured around 500 exhibitors.
Around the world, Koelnmesse organized 74 trade fairs and exhibitions last year in over 25 trade sectors, including major trade fairs such as International Hardware Fair/PRACTICAL WORLD, Asia-Pacific Sourcing, spoga + gafa, Anuga and ISM. Its main exhibition ground in Cologne, Germany attracts around two million buyers from more than 200 countries every year. For more information on Koelnmesse trade fairs and events abroad, please visit www.koelnmesse.com.
source: http://news.alibaba.com/
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