Hong Kong, May 9, 2007 - Alibaba.com, the leading B2B e-commerce company in China and one of the largest B2B marketplaces on the Internet, today announced the expansion of its strategic partnership with Kenfair International (Holdings) Limited, a leading exhibitions organizer in Asia. Alibaba.com will be the official trade media partner for two Kenfair trade shows in October, promoting the events to its online community of more than 20 million small-and medium-sized enterprise customers in over 200 countries and territories.
Alibaba.com launched its Trade Show Partnership program in February 2006 to help trade show organizers increase attendance and extend the reach of their events by leveraging the resources of one of the world's largest online communities of importers and exporters. Alibaba.com's first successful cooperation with Kenfair was in October 2005, when it helped to attract significantly more qualified visitors to the 2005 Mega Show.
Herbert Ip, Chairman of Kenfair International (Holdings) Limited, said, "We are delighted to have Alibaba.com as the official trade media partner for Kenfair's trade shows. Our partnership will continue to unite the online and offline trade community and generate much wider exposure for our shows through Alibaba.com's huge network of members."
David Wei, President of Alibaba.com, said, "Kenfair and Alibaba.com are bringing the physical trade show and virtual marketplace together to give global buyers and sellers more opportunities to meet and trade. We will introduce our international buyers to two great shows in Asia and provide our suppliers with a new offline channel to market their products. We will continue to work with leading trade show operators around the world to create value for our customers."
Mega Show Part 1 is the largest Hong Kong trade show for gifts, housewares and toys and attracts 3,500 exhibitors and an average of 60,000 visitors every year. It will be held this year from October 21 to 24. Mega Macao will be the first large scale international trade fair in Macao for gifts, premiums, home textiles and consumer electronics and will run from October 18 to 20.
Source: http://news.alibaba.com/
Alibaba.com launched its Trade Show Partnership program in February 2006 to help trade show organizers increase attendance and extend the reach of their events by leveraging the resources of one of the world's largest online communities of importers and exporters. Alibaba.com's first successful cooperation with Kenfair was in October 2005, when it helped to attract significantly more qualified visitors to the 2005 Mega Show.
Herbert Ip, Chairman of Kenfair International (Holdings) Limited, said, "We are delighted to have Alibaba.com as the official trade media partner for Kenfair's trade shows. Our partnership will continue to unite the online and offline trade community and generate much wider exposure for our shows through Alibaba.com's huge network of members."
David Wei, President of Alibaba.com, said, "Kenfair and Alibaba.com are bringing the physical trade show and virtual marketplace together to give global buyers and sellers more opportunities to meet and trade. We will introduce our international buyers to two great shows in Asia and provide our suppliers with a new offline channel to market their products. We will continue to work with leading trade show operators around the world to create value for our customers."
Mega Show Part 1 is the largest Hong Kong trade show for gifts, housewares and toys and attracts 3,500 exhibitors and an average of 60,000 visitors every year. It will be held this year from October 21 to 24. Mega Macao will be the first large scale international trade fair in Macao for gifts, premiums, home textiles and consumer electronics and will run from October 18 to 20.
Source: http://news.alibaba.com/
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