While the world’s financial markets stumble, Philippine exporters from the home and fashion lifestyle sectors are banking on design and innovation to overcome the crisis.
As support to Filipino exporters, Manila F.A.M.E. International (now on going at the SMC Convention Center), a government-led trade platform will re-launch the Katha Awards, a recognition for design excellence given to manufacturers and exporters.
Over the years since its inception, the Katha Award recognized close to 300 SMEs whose product designs provided a definitive mark to Philippine design in the global market. The Katha Award likewise became the stepping stone for a number of previous awardees to receive international recognition in international fairs held in Beijing, Milan, London, Paris, Seoul, and Dubai.
“Foreign buyers recognize Katha and we were able to get more buyers after winning the Award. Despite the slowdown in US markets due to the global financial crisis, the Europeans are still keen on Philippine design,” said Mr. Robert Locsin, general manager of Locsin International, a regular exhibitor of Manila F.A.M.E. Locsin International was awarded the Katha Awards in 1992-1995 and then 2007.
“The Award encouraged us to come up with better designs that will live up to the expectations of winning the Katha. Getting the recognition also helped boost the design capabilities of the Philippines unmatched by our Asian counterparts,” Mr. Locsin added.
Another exporter and exhibitor of Manila F.A.M.E. Dr. Romeo Balderrama Jr., CEO of Sarilinlikha Novelties said that Philippine design is still what gives local products the edge and the Katha recognition further solidifies this image. “We were recognized by foreign buyers and although there is a financial crisis, it should not dampen our spirits. Many foreign buyers still recognize Philippine design to be great and excellent.”
“No less than the foreign buying agents of the Philippines had described Philippine design-driven products as recession-proof because of their design. As tribute to our manufacturers, we decided to re-launch Katha, a recognition for design excellence so that Filipino manufacturers will appreciate better the value of quality design and craftsmanship to differentiate themselves from the rest of the world,” said Manila F.A.M.E. project director and CITEM Deputy Executive Director for Consumer Business, Thelma Dumpit Murillo.
Manila F.A.M.E. will also feature players from the local creative industries including designers engaged in fashion design, industrial design, product design, interior design, architecture design, visual arts, photography, illustration, and graphic design as well as schools and institutions supporting them.
The show will also feature a special setting for Philippine fashion to highlight local labels and fashion accessories from established and up and coming Filipino designers. The setting is in collaboration with the newly formed Philippine Garments and Textiles Development Office.
“We want to show small businesses how they can use design as leverage to become more profitable,” added Dumpit-Murillo.
The Katha Award under Manila F.A.M.E. will have a new feature, the Eco-Luxury Award category for Filipino companies who use recyclable or sustainable alternative materials in product and packaging while upholding world-class aesthetic quality.
Manila F.A.M.E. is led by the Department of Trade and Industry (DTI) through the Center for International Trade Expositions and Missions (CITEM). The show will be held at the SMX Convention Center.
To date, Manila F.A.M.E. is the only made show in the Philippines accredited by the Union des Foires Internationale, an international organization of trade show organizers based in Paris. The show attracts 3,000 foreign buyers every year from buying countries namely Spain, Belgium, Italy, Spain, Germany, Australia, Turkey, United Kingdom, and the United States.
Source: http://mb.com.ph/
As support to Filipino exporters, Manila F.A.M.E. International (now on going at the SMC Convention Center), a government-led trade platform will re-launch the Katha Awards, a recognition for design excellence given to manufacturers and exporters.
Over the years since its inception, the Katha Award recognized close to 300 SMEs whose product designs provided a definitive mark to Philippine design in the global market. The Katha Award likewise became the stepping stone for a number of previous awardees to receive international recognition in international fairs held in Beijing, Milan, London, Paris, Seoul, and Dubai.
“Foreign buyers recognize Katha and we were able to get more buyers after winning the Award. Despite the slowdown in US markets due to the global financial crisis, the Europeans are still keen on Philippine design,” said Mr. Robert Locsin, general manager of Locsin International, a regular exhibitor of Manila F.A.M.E. Locsin International was awarded the Katha Awards in 1992-1995 and then 2007.
“The Award encouraged us to come up with better designs that will live up to the expectations of winning the Katha. Getting the recognition also helped boost the design capabilities of the Philippines unmatched by our Asian counterparts,” Mr. Locsin added.
Another exporter and exhibitor of Manila F.A.M.E. Dr. Romeo Balderrama Jr., CEO of Sarilinlikha Novelties said that Philippine design is still what gives local products the edge and the Katha recognition further solidifies this image. “We were recognized by foreign buyers and although there is a financial crisis, it should not dampen our spirits. Many foreign buyers still recognize Philippine design to be great and excellent.”
“No less than the foreign buying agents of the Philippines had described Philippine design-driven products as recession-proof because of their design. As tribute to our manufacturers, we decided to re-launch Katha, a recognition for design excellence so that Filipino manufacturers will appreciate better the value of quality design and craftsmanship to differentiate themselves from the rest of the world,” said Manila F.A.M.E. project director and CITEM Deputy Executive Director for Consumer Business, Thelma Dumpit Murillo.
Manila F.A.M.E. will also feature players from the local creative industries including designers engaged in fashion design, industrial design, product design, interior design, architecture design, visual arts, photography, illustration, and graphic design as well as schools and institutions supporting them.
The show will also feature a special setting for Philippine fashion to highlight local labels and fashion accessories from established and up and coming Filipino designers. The setting is in collaboration with the newly formed Philippine Garments and Textiles Development Office.
“We want to show small businesses how they can use design as leverage to become more profitable,” added Dumpit-Murillo.
The Katha Award under Manila F.A.M.E. will have a new feature, the Eco-Luxury Award category for Filipino companies who use recyclable or sustainable alternative materials in product and packaging while upholding world-class aesthetic quality.
Manila F.A.M.E. is led by the Department of Trade and Industry (DTI) through the Center for International Trade Expositions and Missions (CITEM). The show will be held at the SMX Convention Center.
To date, Manila F.A.M.E. is the only made show in the Philippines accredited by the Union des Foires Internationale, an international organization of trade show organizers based in Paris. The show attracts 3,000 foreign buyers every year from buying countries namely Spain, Belgium, Italy, Spain, Germany, Australia, Turkey, United Kingdom, and the United States.
Source: http://mb.com.ph/
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