Research designed to identify how multi-generational values, needs and preferences impact sales performance
GenerationalDNA, a research, training, speaking, and consulting firm specializing in harnessing multi-generational talents within organizations, is launching a survey this week that will analyze how the differing buying behaviors, responses and preferences of Baby Boomers and Generations X and Y affect the success or failure of B2B product and service sales campaigns.
The survey will target sales workers from each generation working across various industries. The results of this research will be a valuable tool to help companies match and respond to multi-generational buyers in their B2B sales efforts and other sales and marketing functions. Results will be published in early May 2009.
“This research is designed to uncover how multi-generational values, needs and preferences impact sales performance,” says expert and GenerationalDNA President David Brookmire. “The hypothesis is that the desired rewards will vary by generation and that these are essential to success for all B2B companies.”
This survey is the first of many resources and tools that the firm will make available to businesses this year to help them navigate rapid workforce changes. GenerationalDNA was founded to guide organizations in identifying the challenges and issues that arise from having a multi-generational workforce, as well as in harnessing the potential and talents unique to each generation.
According to Brookmire, the generational makeup (GenerationalDNA) of the global workforce has changed significantly in the last 10 years. Today, more generations work together in single workplaces, and they have greater disparities than ever before, and the workforce GenerationalDNA will continue to have dramatic shifts in age over the next 5-10 years.
Generation Y is entering the workforce and joining Generation X, while the experienced Baby Boomer Generation is leaving to pursue retirement and other employment that suits their lifestyles. This transition is rapidly producing knowledge gaps within organizations, many of which are losing experience faster than they can replace it, and simultaneously forcing organizations to deal with the different working, learning and communication styles of multiple generations within their workforce.
“Companies must understand the issues, drivers and desires for each generation to effectively motivate them,” Brookmire says. “This is especially true for motivating sales employees to excel and meet or exceed quota. Sales leaders will need to take these multi-generational preferences into account in the design and delivery of compensation and rewards for sales excellence.”
About GenerationalDNA
Atlanta-based consulting firm GenerationalDNA specializes in harnessing multi-generational potential within organizations. Founded by generational dynamics expert David Brookmire, the firm works with client organizations to identify potentials, talents and issues relating to a multi-generational workforce, and helps them develop strategies and tactics to strengthen management, talent development, team building, communication and collaboration between generations to increase business efficiency and profitability. For more information, contact David Brookmire at 404-593-5001.
Source: http://eon.businesswire.com/
GenerationalDNA, a research, training, speaking, and consulting firm specializing in harnessing multi-generational talents within organizations, is launching a survey this week that will analyze how the differing buying behaviors, responses and preferences of Baby Boomers and Generations X and Y affect the success or failure of B2B product and service sales campaigns.
The survey will target sales workers from each generation working across various industries. The results of this research will be a valuable tool to help companies match and respond to multi-generational buyers in their B2B sales efforts and other sales and marketing functions. Results will be published in early May 2009.
“This research is designed to uncover how multi-generational values, needs and preferences impact sales performance,” says expert and GenerationalDNA President David Brookmire. “The hypothesis is that the desired rewards will vary by generation and that these are essential to success for all B2B companies.”
This survey is the first of many resources and tools that the firm will make available to businesses this year to help them navigate rapid workforce changes. GenerationalDNA was founded to guide organizations in identifying the challenges and issues that arise from having a multi-generational workforce, as well as in harnessing the potential and talents unique to each generation.
According to Brookmire, the generational makeup (GenerationalDNA) of the global workforce has changed significantly in the last 10 years. Today, more generations work together in single workplaces, and they have greater disparities than ever before, and the workforce GenerationalDNA will continue to have dramatic shifts in age over the next 5-10 years.
Generation Y is entering the workforce and joining Generation X, while the experienced Baby Boomer Generation is leaving to pursue retirement and other employment that suits their lifestyles. This transition is rapidly producing knowledge gaps within organizations, many of which are losing experience faster than they can replace it, and simultaneously forcing organizations to deal with the different working, learning and communication styles of multiple generations within their workforce.
“Companies must understand the issues, drivers and desires for each generation to effectively motivate them,” Brookmire says. “This is especially true for motivating sales employees to excel and meet or exceed quota. Sales leaders will need to take these multi-generational preferences into account in the design and delivery of compensation and rewards for sales excellence.”
About GenerationalDNA
Atlanta-based consulting firm GenerationalDNA specializes in harnessing multi-generational potential within organizations. Founded by generational dynamics expert David Brookmire, the firm works with client organizations to identify potentials, talents and issues relating to a multi-generational workforce, and helps them develop strategies and tactics to strengthen management, talent development, team building, communication and collaboration between generations to increase business efficiency and profitability. For more information, contact David Brookmire at 404-593-5001.
Source: http://eon.businesswire.com/
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