Business to business (b2b) marketers are always looking for new ways to reach their audience and as Twitter grows in popularity and relevance it appears more marketers are using micro-blogging.
In the past year alone Twitter has seen its membership skyrocket, growing even faster than the popular social networking site Facebook. According to statistics from Nielsen Online, Twitter saw more than 7 million unique visitors this February - a 1,382 percent increase over the same time last year.
It would appear that much of that growth can be attributed to b2b companies which are looking to use the latest tools to get an edge on the competition.
Jon Miller, vice president of marketing at b2b software company Marketo, says he has taken to using the micro-blogging service as a part of the company's marketing campaign.
"B-to-b buyers are still people, and in the end, they buy from people and not companies," he told BtoBonline.com. "If you can build a relationship with a prospective buyer using Twitter before they are actively looking, you built your brand more effectively than you could with much more expensive options."
The idea of companies using Twitter has become so prominent that Twitter unveiled ExecTweet last month which aggregates tweets from executives and marketers and is sponsored by Microsoft.
Source: http://www.komarketingassociates.com/
In the past year alone Twitter has seen its membership skyrocket, growing even faster than the popular social networking site Facebook. According to statistics from Nielsen Online, Twitter saw more than 7 million unique visitors this February - a 1,382 percent increase over the same time last year.
It would appear that much of that growth can be attributed to b2b companies which are looking to use the latest tools to get an edge on the competition.
Jon Miller, vice president of marketing at b2b software company Marketo, says he has taken to using the micro-blogging service as a part of the company's marketing campaign.
"B-to-b buyers are still people, and in the end, they buy from people and not companies," he told BtoBonline.com. "If you can build a relationship with a prospective buyer using Twitter before they are actively looking, you built your brand more effectively than you could with much more expensive options."
The idea of companies using Twitter has become so prominent that Twitter unveiled ExecTweet last month which aggregates tweets from executives and marketers and is sponsored by Microsoft.
Source: http://www.komarketingassociates.com/
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