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Alibaba steers small producers to home market

| Thursday, May 21, 2009

Alibaba.com, the world's leading business-to-business e-commerce services provider, has started to steer some of its member manufacturing companies to the domestic consumer market due to the lingering slowdown in exports.

Chairman Jack Ma Yun plotted that course over the weekend at the company-sponsored Online Merchant Trade Fair in Guangzhou, where it assisted 400 small and medium-sized manufacturers to connect with potential customers among Taobao's 30,000 merchant users.

Alibaba.com and Taobao, the mainland's largest consumer e-commerce firm, are both subsidiaries of Hangzhou-based Alibaba Group.

"The world is on the cusp of a new model that shifts power away from big business and gives it to consumers, small manufacturers and e-retailers," Mr Ma said.

Forming new relationships could help export manufacturers offset the temporary decline in demand from international markets by supplying their goods to domestic consumers, a situation that could also provide Taobao's top online merchants with new sources of quality goods, he said.

In the first quarter, the mainland's exports dropped 19.7 per cent to US$245.54 billion. The biggest decline came from Japan, falling 25.7 per cent, followed by Australia, with a decrease of 20.1 per cent.

Taobao, the largest internet retail portal on the mainland with more than 100 million registered users, is to share data on trend information on buyer queries and purchases made on its website to help Alibaba.com's member-manufacturers promptly meet market requirements.

Alibaba.com has about 32 million registered users on its Chinese business-to-business marketplace (Alibaba.com.cn), including more than 400,000 domestic suppliers.

A Morgan Stanley Research report said: "Alibaba.com is positioned as a one-stop shop to solve the bottlenecks for China's 40 million-plus small and medium-sized enterprises, the most robust growth engine for the country's economic boom."

Source: http://news.alibaba.com/

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