The excellent online performance of US business-to-business (B2B) publishers is not enough to offset the decline of the sector’s print magazine business, according to American Business Media.
Despite increased revenue from conferences, trade shows and data, as well as the surge in online income, the poor performance of magazine businesses means the B2B sector shrank by 2.2% between 2007 and 2008.
Online operations grew by 15.1% in 2008, giving an average growth rate of 26.8% since 2006. Magazines showed an 8.4% decrease over the year as the print publications bled advertising revenue to online offerings.
Trade shows continue to be one of the largest contributors to B2B media companies’ revenue streams, with growth up 4.3%. Revenue from data services increased by 7% last year and conferences contributed nearly 10% more in 2008 than 2007.
Overall, the industry’s profits shrank by 7.8% in 2008, but remained above 2006 levels due to a 14.6% increase in 2007.
Guardian Media Group CEO Carolyn McCall recently said that the company was considering charging for some of its more popular B2B content such as the Guardian Media section.
“More people are looking seriously at how they can make money charging for content that costs a lot of money to make. I don't think we will be doing much content online in B2B unless we get money for it,” she said.
Source: http://digitalmedia.strategyeye.com/
Despite increased revenue from conferences, trade shows and data, as well as the surge in online income, the poor performance of magazine businesses means the B2B sector shrank by 2.2% between 2007 and 2008.
Online operations grew by 15.1% in 2008, giving an average growth rate of 26.8% since 2006. Magazines showed an 8.4% decrease over the year as the print publications bled advertising revenue to online offerings.
Trade shows continue to be one of the largest contributors to B2B media companies’ revenue streams, with growth up 4.3%. Revenue from data services increased by 7% last year and conferences contributed nearly 10% more in 2008 than 2007.
Overall, the industry’s profits shrank by 7.8% in 2008, but remained above 2006 levels due to a 14.6% increase in 2007.
Guardian Media Group CEO Carolyn McCall recently said that the company was considering charging for some of its more popular B2B content such as the Guardian Media section.
“More people are looking seriously at how they can make money charging for content that costs a lot of money to make. I don't think we will be doing much content online in B2B unless we get money for it,” she said.
Source: http://digitalmedia.strategyeye.com/
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