Although all industries have suffered during the recession, a new report finds that the online advertising market saw only a slight decline in the first quarter of this year.
According to the report from the Interactive Advertising Bureau (IAB), online advertising revenues reached $5.5 billion during the first quarter of 2009 - a 5 percent drop from the same period in 2008.
Randall Rothenberg, president and CEO of IAB, says that because online marketing has become a line item for many companies it is susceptible to market conditions, but he expects the industry to rebound throughout 2009 as people continue to spend more time online.
"For this, and other reasons, interactive media continues to gain share of marketing spend. We're confident that growth will resume as the U.S. economic climate improves," he said. "Interactive advertising is the most accountable way to reach consumers - and in this economy, digital media will be a core component of any successful marketing campaign."
A joint study last month from MarketingProfs and Forrester Research shows good signs for the business-to-business online marketing community. According to the report, 47 percent of b2b companies said they plan on increasing spending on search engine marketing this year.
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