Determining Benefits from B2B e-Commerce: A Strategic Approach

A Request From A Powerful Customer To Exchange Information Electronically Is An Important External Stimulus To The Business Strategy Of A Supplier.

Prior Research Indicates That Sub-optimal Benefits, If Any, Are The Typical Result Of Such A Stimulus. In This Research, B2B E- commerce Alignment Between Business Strategy And IT Strategy Is Proposed As A Determinant Of Enhanced Business Benefits From Electronic Information Exchange.

A Multiple Case Study Approach In The Australian Automotive Industry Is Used To Examine This Proposition. As More Electronic Information Is Exchanged Using A Range Of Electronic Modes, Thus Creating Complex Interorganizational Systems, This Research Provides Insights For Suppliers About How To Achieve Greater Benefits From B2B E-commerce.

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