Travel retail executive promotes innovative sales tool

Jean-Marc Houssin, who has worked as a luxury brands supplier in the travel retail industry for more than 10 years, is promoting a new sales and marketing tool that aims to improve efficiency and cut costs.

Described as "a new media on a USB stick", the new Philm technology has been adopted by clients such as the Richemont brands, Nestlé, Ferrari, and the SIHH 2009 and Baselworld watch exhibitions.

"The principle is simple - it is a USB flash drive that can be updated with all kind of files and information online," Houssin explained.

"When you plug in the stick, there will be an automatic update available online. It's a bridge between offline and online, but specifically tailored for clients."

The Philm USB memory stick is claimed to offer a fully customisable user interface; fast, cost-efficient and eco-friendly distribution of documents thanks to the possibility of updating the contents of the stick via the web; integration of online reply, feedback and order forms; tracking of user behaviour and integration of Customer Relationship Management capabilities; and self-sufficient and easy-to-use photo show application.

Houssin said he had already gained interest from members of the travel retail community. "They were very interested about the benefits of our product and by the opportunity to save money, to gain efficiency and to contribute to the environment instead of printing a new catalogue every time," he enthused.

For details, contact Jean-Marc Houssin, Philm, tel: +41 78 865 14 15. Visit www.philm.com

Source: http://www.moodiereport.com/