888, one of the world's most popular online gaming companies, has renamed its B2B division as Dragonfish.
The new branding is in recognition of Dragonfish’s separate function within 888 and to differentiate Dragonfish’s B2B offering which is distinct from, but complementary to, 888’s traditional B2C products. The new brand is indicative of 888’s intention to become a major player in the B2B market and highlights the division’s status as an independent entity.
A pioneer and leader in the B2C industry, 888 made the strategic decision in 2007 to lead the way in becoming the largest B2C operator to move into the B2B arena. Capitalising on its market-leading back office technology and decade-long B2C experience, 888 is uniquely positioned to work with carefully selected strategic partners who are either aiming to monetise their existing database, brand loyalty and media assets or looking to enhance their existing online gaming operations.
Source: http://www.intergameonline.com/
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