LONDON - 888, the online gaming company, has named its B2B division Dragonfish as it intends to become a 'major player' in the B2B market.
The new branding is to differentiate Dragonfish's offering which is distinct from 888's traditional B2C products.
888 plans to work with online gaming operators and media companies looking to monetise their brands.
A strapline ‘Total Gaming Services' will underpin Dragonfish's services in technology, operations and ePayments, and offline and online marketing, management of affiliates, SEO, CRM and business analytics.
888 made the decision to move into the B2B arena in 2007 and plans to work with partners who are either aiming to monetise their existing database, brand loyalty and media assets or looking to enhance their existing online gaming operations.
2008 saw 888 sign B2B deals with the UK Football Pools (Sportech Plc) and Dragonfish currently provides Sportech with a full managed service including all technology, operations and marketing of Sportech's Littlewoods brand.
Dragonfish this week signed a deal to provide the Racing Post with a comprehensive online gaming operation for casino and poker services.
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