Pacific Poker parent 888 Holdings yesterday announced the launch of their new business-to-business (B2B) white-label enterprise, called Dragonfish, so named to help distinguish it from its traditional B2C business. Dragonfish will work with online gaming operators and media companies looking to either monetize their existing database, brand loyalty and media assets or to enhance existing online gaming operations across poker, casino, bingo, sports and quickplay.
Dragonfish's tagline is 'Total Gaming Services' as it offers services in technology, operations and ePayments, as well as offline and online marketing, management of affiliates, SEO, CRM and business analytics.
In 2007, Israel-based 888 made the strategic decision to leverage their B2C experience in online gaming with the goal of becoming the largest B2C operator to move into the B2B arena. During that year, agreements were signed with Riley's, Tower Torneos and LuckyAce.
2008 saw several more B2B deals signed in Western, Central and Eastern Europe, including the ground-breaking partnership with the UK Football Pools (Sportech Plc). Dragonfish currently provides Sportech with a full managed service including all technology, operations and marketing of Sportech's Littlewoods brand.
Dragonfish this week signed a deal to provide the Racing Post. 888 will provide a comprehensive online poker and casino product for the company including back-end software, payments processing, and customer support.
The Company believes that Dragonfish will provide a significant portion of 888's profits by the financial year 2010.
Earlier this week the company announced its poker revenues fell 4 percent in 2008.
Source: http://www.pokerpages.com/
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