Destinations of the World (DOTW), a B2B global wholesale company, is aggressively selling holiday packages through their online reservations system, ‘DOTWconnect’ to their network of travel trade customers in India. DOTW, which recently launched 'Super Saver Packages' for Thailand with 154 itineraries is now looking at introducing similar packages for outbound destinations like Maldives, Australia, Kathmandu and domestic ones like Goa, Kerala, Shimla, Manali, Corbett National Park and North East. “We have seen a healthy demand on our 'Super Saver Thailand' and general packages for international and domestic destinations and we will launch more exclusive deals before April second week so that our agents can meet the needs of their clients,” informed Kanwer Deep Singh, Country Head Indian Subcontinent, DOTW. DOTW has a strong B2B network of travel trade customers on a pan-India basis and is looking at acquiring more market share by targeting 120 new travel trade customers to sign up for their B2B network each month. The company also plans to expand business relationship with large tour operators and consolidators.
Another key strategy for DOTW is to focus on further developing the MICE business for outbound destinations across the globe. The company has set up a dedicated team that caters exclusively to the B2B MICE market. “We are targeting about 100 per cent growth in revenue which will be generated through our MICE business this year as compared to the previous year. For the first two months of 2009, we have already catered to over 50 MICE groups and are in-line to achieve our targets,” added Singh. DOTW witnessed a sharp increase in the domestic and outbound business demand in the FIT segment with a healthy conversion rate of 70 per cent. Having a huge market share of outbound destinations like Thailand, Malaysia and Dubai, DOTW is now focusing on expanding its market share for Europe, UK, Australia, New Zealand and Maldives.
Source: http://www.travelbizmonitor.com/
Another key strategy for DOTW is to focus on further developing the MICE business for outbound destinations across the globe. The company has set up a dedicated team that caters exclusively to the B2B MICE market. “We are targeting about 100 per cent growth in revenue which will be generated through our MICE business this year as compared to the previous year. For the first two months of 2009, we have already catered to over 50 MICE groups and are in-line to achieve our targets,” added Singh. DOTW witnessed a sharp increase in the domestic and outbound business demand in the FIT segment with a healthy conversion rate of 70 per cent. Having a huge market share of outbound destinations like Thailand, Malaysia and Dubai, DOTW is now focusing on expanding its market share for Europe, UK, Australia, New Zealand and Maldives.
Source: http://www.travelbizmonitor.com/
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