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Alibaba.com constantly brings surprises to us

| Wednesday, May 13, 2009

Our company was formerly a state-owned enterprise. After the Transformation of State-Owned Enterprises, we established ANHUI JINGXIAN UNION ARTS & CRAFTS CO., LTD. in 1998 and obtained self-operation import and export right. We set up foreign trade department, and engaged in export and import. At the same time, we joined Alibaba as a Trust Pass member. At that time, the dominant idea of our company was that Alibaba Trust Pass was just a platform for us to purchase accessories and promote ourselves. Attending international exhibitions was our main channel to gain business. From 1998 to 2007, the company invested about RBM 800,000 annually into international fairs. Averagely, we took part in 3 overseas fairs (two in Europe, one in Mid East), two sessions of Canton Fair, and two sessions of Hongkong Fair. Although the company could benefit a little from attending various fairs, we beard high cost of fairs, samples and personnel, and wasted lots of time. Our expenditure was greatly in excess of our income. After attending different fairs for 10 years, the boss hoped we can find a method to reduce cost in manpower, material resources and financial resources, and achieve a better effect of publicity.

At that time, Alibaba was comparatively mature in China. Many customers always mentioned Alibaba. Compared to high expenditure of Fairs, Alibaba deserved a try. It has the advantage of fewer funds, less manpower, lower requirement in personnel quality. Besides, we gained a remarkable achievement from Trust Pass. In Dec. 2007, the boss decided to promote our company as Gold Supplier of Alibaba with a little fund. Well, till 2009, orders that we have received via Alibaba are over 5 times than we expected within merely 1 year. Monthly, we can close some orders with the help of Alibaba. A customer we met on Alibaba.com introduced us to his friends in his own trade, many of whom became our new customers. He said he believes in Alibaba and the high-quality suppliers on Alibaba.

The establishment of Alibaba is a surprise to all. Now, Alibaba still constantly brings surprises to us. In the future, Alibaba is sure to be the best platform for international trade.

Source: http://news.alibaba.com/

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